localhost:4000 If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Brett Jennings Real Estate Experts - your professional Silicon Valley Real Estate Agents. en Brett Jennings 2026-05-28 06:21:34 +0000 Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer Education Brett@TheRealExperts.com Brett Jennings Brett Jennings no Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer Learn all the tips, tricks and more for buyers and sellers in the Silicon Valley Area Real Estate Market If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Brett Jennings Real Estate Experts - your professional Silicon Valley Real Estate Agents. localhost:4000/is-the-bay-area-boom-real-or-just-smoke-and-mirrors.html Brett Jennings 2026-05-25 17:00:00 +0000 You may have seen a few news reports over the past few weeks about the San Francisco real estate market, talking about an AI-fueled rebound. The market has even inspired a daily prediction game, where users guess the final sales price of five active San Francisco listings. As a real estate practitioner serving this area for more than 20 years, I would say the Bay Area housing market isn’t just “coming back.” It’s entering its next era of acceleration. What many people are now seeing in the headlines, we’ve been feeling on the ground across Silicon Valley and the Greater Bay Area for months: renewed buyer confidence, increased competition, stronger luxury demand, and a wave of momentum being fueled by AI, innovation, and long-term economic optimism. But this moment is about more than a market rebound. It’s about the return of belief in the future of the Bay Area. The Bay Area is synonymous with reinvention The Bay Area has always reinvented itself through innovation. What we’re seeing now is the beginning of another major cycle of wealth creation and housing demand driven by AI, talent migration and the fact that this region continues to lead the world in building the future. At the same time, housing supply remains fundamentally constrained — especially in the communities where people most want to live and build long-term roots. That imbalance matters. As demand accelerates into limited inventory, expertise becomes even more important. Consumers today are incredibly informed, but they also need trusted advisors who can help them navigate timing, strategy, lifestyle decisions and long-term wealth building in a rapidly evolving market. And this market is evolving quickly. For the past few years, many buyers and sellers paused while interest rates, tech layoffs and uncertainty reshaped the landscape. But the underlying fundamentals of the Bay Area never disappeared: Innovation Global talent Wealth creation Lifestyle desirability Limited housing supply Now, those fundamentals are reasserting themselves in a meaningful way. We believe this next chapter of the Bay Area market will reward people who think long-term. Historically, the greatest opportunities in real estate come during moments when markets transition from uncertainty back into confidence. What feels different today is the maturity of the demand returning to the market. This is not simply speculative momentum. People are buying based on lifestyle, stability, proximity to opportunity and long-term vision for their future. The conversations we’re having with clients today are deeper and more intentional. People are thinking about how real estate supports the life they want to build — not just today, but for the next decade. As the Bay Area market accelerates again, the agents who win won’t simply be the ones working harder — they’ll be the ones who adapt faster, communicate better and position themselves as true advisors during a moment of renewed consumer opportunity and uncertainty. 6 things to focus on as demand resurges Here are some of the most important things agents should be focused on right now as demand resurges across Silicon Valley and the Greater Bay Area: 1. Become the source of clarity, not just information Consumers have access to more market data than ever before. What they need now is interpretation, strategy and confidence. Agents who can explain why the market is shifting — and what it means specifically for a buyer, seller, or investor — will stand out quickly. People don’t hire agents because they can unlock a door anymore. They hire agents because they want help making smart financial and life decisions in a rapidly changing market.” 2. Reconnect with your database before the market fully heats up Many consumers who paused over the past two years are now quietly re-entering the market. The agents who proactively reconnect with past clients, sphere and nurture leads before competition intensifies will have a major advantage. We are in a relationship market again, and the agents who consistently show up, educate, check in and provide value during uncertain periods are the ones clients remember when they’re ready to move. 3. Stop waiting for perfect conditions. Momentum creates momentum One of the biggest mistakes agents make during a transitioning market is hesitating while waiting for certainty. The best agents are already rebuilding pipelines, hosting open houses, strengthening local visibility and leaning into conversations while competitors remain cautious. As confidence returns, speed matters. The agents who build visibility and trust early in the cycle tend to dominate market share later. 4. Sharpen your local expertise. Hyperlocal knowledge is becoming a differentiator again In a resurging market, consumers want nuanced guidance. Pricing, inventory trends, school districts, neighborhood demand, commute patterns and lifestyle insights all matter more when markets become competitive again. Generic advice is no longer enough, so agents who deeply understand their micro-market and can communicate that expertise clearly will outperform those relying on broad national headlines. 5. Focus on advisory skills, not transactional skills Today’s clients are thinking more strategically about wealth building, long-term ownership, lifestyle design and timing. The agents who ask better questions and guide deeper conversations will build stronger loyalty and referral business. The future belongs to agents who combine empathy with expertise. Consumers want someone who understands both the financial and emotional side of these decisions. 6. Build your business before you need it This is the time to strengthen systems, follow-up, marketing consistency and client experience — before the market becomes fully competitive again. The next 12–24 months could create significant opportunity across the Bay Area, but the winners will be the agents who operate proactively rather than reactively. The market is accelerating again. The question for agents is whether they’re positioning themselves to lead through this next cycle — or chasing it after it’s already moved.” The Bay Area has always been resilient. Now, it’s accelerating again. Take my advice and fasten your seat belts! Brett Jennings is the founder and owner of Real Estate Experts powered by ERA. Connect with Brett on LinkedIn and Instagram. no You may have seen a few news reports over the past few weeks about the San Francisco real estate market, talking about an AI-fueled rebound. Brett Jennings You may have seen a few news reports over the past few weeks about the San Francisco real estate market, talking about an AI-fueled rebound. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/3-follow-up-habits-that-save-your-pipeline.html Brett Jennings 2026-05-25 05:00:00 +0000 The answer isn't working more hours. It's working smarter in the time you already have, even when your calendar is maxed out. The agents getting buried right now aren’t the ones who don’t know how to follow up. They’re the ones whose calendars got loud enough that follow-up became the first thing to drop. Showings, appointments, fires, and contracts by the time the day settles down, the leads who needed a check-in three days ago are sitting cold in the CRM. If that’s where you are right now, the fix isn’t more hours. You don’t have them. The fix is changing how follow-up shows up in the hours you already have. Three shifts handle most of it. Done beats perfect. The biggest trap busy agents fall into is waiting for the right moment to follow up. The quiet thirty-minute window, the notes pulled up, the head in the right place. That window doesn’t come during a busy season, and while you’re waiting for it, the leads keep getting colder. “Showing up consistently, even in small doses, is what separates the good agents from the best.” The fix is to drop the standard. A ninety-second call that says, “Hey, just wanted to touch base, how’s the search going?” beats radio silence every time. Nobody on the other end is grading the quality of your check-in. The math on persistence is brutal. Research consistently shows it takes around six to eight attempts to reach a lead, but most agents stop after two or three. The best agents I know hit leads more than twenty-four times before they write them off. That’s the gap. Nail your opener. When you’re moving fast, you can’t afford to fumble the first ten seconds of a call. The opener has to land immediately, or you’re already losing them. The fix is to stop improvising. Have one go-to line ready. Something like, ‘Hey, I just wanted to give you a quick update. Homes in your area are moving, and I thought of you.’ That one line gives immediate context, adds value, and shows purpose. Then practice it out loud until it stops feeling rehearsed. Say it in the car. Say it while you’re making coffee. The point is to make it sound like something you’d actually say. And whenever you can, personalize it. Sales data consistently shows that openers referencing something specific to the person, their neighborhood, a recent sale nearby, or the school district they asked about outperform generic scripts by a wide margin. Time Block It Early. The most successful agents I work with treat follow-up as a morning activity, not an afternoon one. Early in the day, your focus is sharper, your energy is higher, and your willpower hasn’t been drained by every fire that’s going to pop up later. When follow-up gets pushed to the afternoon, the day has a way of swallowing it. Appointments run long. Something blows up. The energy drops. Suddenly, the most important activity for your pipeline is the one thing that didn’t happen. Lock in your prospecting and follow-up before 11 a.m., and you build a foundation that holds even when the rest of the day goes sideways. The bottom line. Even in the busiest seasons, follow-up is the lifeline of your business. It doesn’t have to be polished. It doesn’t have to be long. It just has to happen. If you want help refining your scripts, dialing in your openers, or just need someone to hold you accountable until these habits stick, I’m here. Call or text me at 408-317-0506, email me at Brett@TheRealExperts.com, or visit therealexperts.com. You can also watch more coaching content on my YouTube channel. Let’s keep your pipeline producing no matter how packed your calendar gets. no The answer isn't working more hours. It's working smarter in the time you already have, even when your calendar is maxed out. Brett Jennings The answer isn't working more hours. It's working smarter in the time you already have, even when your calendar is maxed out. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/the-morning-routine-of-a-top-producing-agent.html Brett Jennings 2026-04-29 05:00:00 +0000 The most successful agents don't start their mornings rushing. They start with a plan, and it changes everything about how their day runs. Most people picture the morning of a top producing agent as nonstop phone calls, rushed showings, and juggling a million things at once. The reality is the opposite. The most successful agents I know start their mornings in a much more measured, intentional way. Here’s an example. I once talked with an agent who was always busy but never seeing the results to match. Every morning, they grabbed their phone, checked email and messages, and before they knew it, half the morning was gone. Then they spent a morning shadowing a top producer, and it was a completely different experience. No rushing. No multitasking chaos. Just focus. “If you spend the morning prospecting, you’ve already won the day before lunch.” That contrast matters more than ever right now. In 2026, buyers are cautious, inventory is growing, and deals are taking longer to close. The agents who win this market aren’t just working harder than everyone else. They’re planning, prioritizing, and focusing on the activities that actually move the needle. Here are three habits I’ve seen separate the top producers from everyone else. 1. They start the day with a plan built around dollar productive activities. Instead of winging it, top producers decide in advance what matters most and give those activities dedicated time. A well-structured to-do list is the backbone of effective time management, but not all tasks carry the same weight. The best agents prioritize the action items that lead to the highest revenue first: lead follow-ups, client meetings, and showings on the highest-priced properties. Administrative work comes after, not before. 2. Lead generation comes first, and the morning hours are sacred. Successful agents protect time in the morning to reach out to people. They follow up with leads, call past clients, check in with their sphere, and connect with buyers and sellers before the day gets pulled in a hundred directions. Nothing is more sacred than 9 a.m. to noon. Those three morning hours are the power zone. Energy is high, prospects are reachable, and if you spend that time prospecting, you’ve already won the day before lunch. Mornings are when clients are most responsive and your mind is sharp. Tackling lead generation first ensures the important conversations happen before distractions take over. 3. They stay on top of the market and keep learning. Top producers start their mornings early. They review new listings, price changes, interest rates, and market updates before they get into prospecting and follow-up. They pay attention to neighborhood trends and notice what’s selling fast and what’s sitting. That way, they’re armed with the right things to say when they get into a conversation with a client. Two resources I lean on for this are Altos Research and Keeping Current Matters. KCM helps me digest national economic news into client-friendly talk tracks, while Altos gives me the micromarket pulse that my most sophisticated clients appreciate. Building a habit around tracking the market and learning a little every day keeps your skills sharp, strengthens your client relationships, and helps you stay ahead of the competition. At the end of the day, top producers aren’t successful by accident. They’re intentional about how they start their mornings. When you focus on the right habits early, everything else gets easier. If you want to grow your real estate career and be around people who are committed to improving every day, reach out anytime. Call me at 408-317-0506, email me at Brett@TheRealExperts.com, or visit therealexperts.com. I’d love to show you how joining our team can help you build the skills, routines, and results you’ve been looking for. no The most successful agents don't start their mornings rushing. They start with a plan, and it changes everything about how their day runs. Brett Jennings The most successful agents don't start their mornings rushing. They start with a plan, and it changes everything about how their day runs. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-run-an-open-house-that-creates-clients-in-a-slower-market.html Brett Jennings 2026-04-01 05:00:00 +0000 Open houses still work, but only when they’re designed to build trust, not just foot traffic. Download the Ultimate Open House Playbook Every agent has asked the question at some point: Are open houses still worth it in a slower market? The answer is yes, but only when the strategy changes. Open houses are no longer about selling a home on the spot. They are about creating trust, starting meaningful conversations, and positioning yourself as the agent people want to work with when they are ready. In faster markets, buyers moved quickly, and decisions were often made within days. In a slower market, buyers are more cautious, more informed, and far more selective. Many people who walk into an open house today are not ready to make an offer. They are gathering information, comparing options, and paying close attention to how agents communicate. That shift changes how open houses should be run. If you’re thinking about hosting an open house in a slower market, here’s what you need to do to make the event a success. 1. Shift the goal from selling the house to serving the visitor. The biggest mistake agents make at open houses in a slower market is focusing only on the property. When the goal is to sell the house, conversations tend to feel rushed or scripted, and visitors sense the pressure immediately. “The goal should be to understand the person walking through the door.” Instead, the goal should be to understand the person walking through the door. Some visitors are early in their search. Some are neighbors. Some are watching prices. Some may already have an agent but are unsure if they are getting the right guidance. When you ask thoughtful questions, listen carefully, and offer insight without pushing, people stay longer and engage more openly. Serving the visitor creates a far stronger impression than trying to sell the home. 2. Use the open house to demonstrate expertise, not salesmanship. Today’s buyers have access to endless information online. What they do not have is context. An open house allows you to show how you think, not how hard you sell. This can include explaining why the home is priced the way it is, what buyers are comparing it to, how long similar homes are staying on the market, and what buyers are prioritizing right now. These insights help visitors understand the bigger picture and build confidence in your knowledge. In a slower market, clarity builds trust. When people leave an open house feeling informed instead of pressured, they remember the agent who helped them understand their options. 3. Create a clear, natural next step after the open house. A strong conversation should not end when someone walks out the door. Without a next step, even a great interaction fades quickly. The follow-up does not need to be complicated. It might be a brief check-in on their timeline, an invitation to review local market data, or a simple conversation about what they hope to do next. The key is that the next step feels useful and relevant to their situation. When an open house is designed to create value first, people are far more open to continuing the relationship. If you are hosting open houses and not seeing the results you want, it may be time to adjust the approach. If you would like to talk through how to run open houses that create real conversations and long-term clients in today’s market, feel free to call or reach out. I’m always happy to help. no Open houses still work, but only when they’re designed to build trust, not just foot traffic. Brett Jennings Open houses still work, but only when they’re designed to build trust, not just foot traffic. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-stay-in-touch-with-your-sphere-of-influence-without-being-annoying.html Brett Jennings 2026-03-12 05:00:00 +0000 Engage your sphere in a thoughtful, meaningful way that actually works. Here are simple strategies to stay connected without feeling salesy or overwhelming your contacts. Have you ever worried that reaching out to people you know might make you seem pushy or salesy? Many professionals struggle with this. Staying in touch with friends, past clients, or contacts is important for building long-lasting relationships and growing your business. But how do you do it without feeling awkward or making them feel like you’re just trying to sell something? Why consistent communication matters. I’ve worked with many people who understand the importance of staying in touch, but they hold back because they fear being annoying. One agent even stopped reaching out completely because they worried about sounding too pushy. That’s a big mistake. Consistent, meaningful communication builds trust. It helps people remember you and naturally leads to future opportunities. The key is making every interaction feel helpful and authentic. What does that actually look like in practice? Here are three things you can focus on: 1. Lead with value. The first rule is simple: it’s not about how often you reach out, it’s about the value of what you share. People pay attention when your messages actually help them. Instead of sending generic updates or promotional messages, focus on sharing things your contacts will care about. These might be helpful market tips they can use right away, news about your community, or insights that could make a difference in their decisions. For example, if interest rates are dropping, sending a short note explaining what that could mean for someone thinking about buying or selling is much more meaningful than a generic greeting. By putting their needs first, people naturally stay more engaged. “Real estate is all about relationships, until it becomes about real estate.” 2. Mix up how you reach out. Not everyone likes to be contacted the same way, so it’s smart to mix up your approach. Some people respond better to emails, others to texts, and some prefer social media messages. Try sending a personal note on social media, sharing useful updates on Facebook, or mailing a simple handwritten card for birthdays or milestones. Keeping track of how each person likes to be contacted can make your efforts much more effective. Even a simple spreadsheet or basic CRM tool to track conversations can help you remember these preferences. 3. Be consistent, not overbearing. Consistency is key, but that doesn’t mean reaching out every week. Find a schedule you can realistically maintain, whether that’s monthly, every couple of weeks, or quarterly. Small gestures can make a big difference. Sending a monthly update, a casual check-in, or even a short text that says something like, “Hey, I was scrolling through my messages, saw your name, and it made me smile. Hope you’re doing well!” can go a long way. You’re not asking for anything in return, just showing that you care. These kinds of authentic messages often start the best conversations, and when someone has a need, they’re more likely to think of you because you’ve built trust first. Staying in touch with your contacts doesn’t have to feel awkward or overwhelming. By sharing helpful and valuable information, using different ways to reach people, and checking in consistently but naturally, you can remain top of mind without ever being pushy. Strong relationships are the foundation of success, and focusing on being helpful and genuine will always pay off. If you want to dive deeper into these strategies, check out our Zillow Pro video. You can also reach out to (408) 317-0506, email Brett@TheRealExperts.com, or visit therealexperts.com. I’d love to help you put these ideas into action and grow your network the right way. no Engage your sphere in a thoughtful, meaningful way that actually works. Here are simple strategies to stay connected without feeling salesy or overwhelming your contacts. Brett Jennings Engage your sphere in a thoughtful, meaningful way that actually works. Here are simple strategies to stay connected without feeling salesy or overwhelming your contacts. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/best-sources-for-leads-in-2026.html Brett Jennings 2026-02-18 05:00:00 +0000 Consistent leads are possible when you focus on what works. See how top agents are closing more deals this year. Are your closings inconsistent, even though you feel like you are working harder than ever? Many agents stay busy but get unpredictable results. The problem is not effort; it is focus. Top-producing agents in 2026 build repeatable systems around four core pillars that consistently generate business. They master what works and execute it with discipline. Here is exactly where they are getting their closings. 1. Sphere of influence still wins. Your sphere of influence is still your number one source of business in 2026 if you treat it right. This includes past clients, friends, family, and anyone who already knows, likes, and trusts you. Top agents stay in touch consistently with: Personal touches and real market updates Helpful check-ins via video, text, Instagram DMs, or handwritten notes Invites to events and tags in social posts Staying visible keeps you top of mind. In a competitive market, relationships still beat reach, and the agent who stays connected is the one who gets the call when someone is ready to buy or sell. “Consistency beats effort. Build repeatable strategies that actually grow your business.” 2. Open houses are back and more intentional than ever. Open houses are popular again in 2026, but they are run differently than before. Top agents make them work by: Advertising online to reach serious buyers Collecting visitor information with QR codes or digital sign-ins Following up quickly with messages or calls Inviting neighbors to events to grow their contact list When done right, one open house can lead to five or more future opportunities, especially when there are fewer homes for sale. The secret is careful planning and follow-up, not just holding the event. 3. High-quality online leads with strong follow-up. Online leads are still part of the equation in 2026, but not all leads are equal. Top producers focus on high-intent sources by: Using Google Pay-Per-Click and lead partnerships like Zillow and other verified platforms Building custom funnels with home valuation tools and landing pages to attract motivated buyers and sellers Responding to new inquiries within two to five minutes with calls or texts Using smart CRMs and nurturing sequences to maintain consistent follow-up High-quality leads combined with fast, consistent follow-up equal closings. Even the best lead sources underperform without proper attention. 4. Modern geo-farming focused on key neighborhoods. Geo farming is back, but it is much smarter than it was five years ago. Top agents focus on specific neighborhoods by: Targeting homes that are more likely to sell Using postcards, social media, and YouTube ads to become well-known in the area Hosting local events and sponsoring neighborhood newsletters Instead of trying to cover a large area, they focus on one or two neighborhoods first. Once they are recognized as the go-to agent, they expand from a position of strength. The agents who have been closing consistently this year all share one thing in common. They are not chasing shiny objects. They are building systems around the four core pillars of business and executing them with consistency. Growth in 2026 is not about doing everything. It is about focusing on what works, building repeatable systems, and following through with discipline. If you’d like to see how these four pillars can work for your business, I’m offering a free marketing strategy session. We’ll review your current lead sources and create a clear plan focused on what’s actually producing results in 2026. Just reach out (408) 317-0506, email Brett@TheRealExperts.com, or visit therealexperts.com. No pressure, no sales pitch, just a friendly, professional conversation about growing your business the smart way. no Consistent leads are possible when you focus on what works. See how top agents are closing more deals this year. Brett Jennings Consistent leads are possible when you focus on what works. See how top agents are closing more deals this year. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/what-should-realtors-focus-on-to-grow-their-business-in-2026.html Brett Jennings 2026-01-14 05:00:00 +0000 If you're looking to grow your real estate business in 2026, it's not about working harder. It's about showing up smarter, more consistently, and with real value. Why do some agents crush it year after year while others stay trapped in busywork? Is it talent? Luck? In 2026, it’s neither. The difference is how you structure your business, your daily habits, and your support system. If you want your business to grow without burning out, it starts here. Consumers today expect more from their agents than ever before. To meet these expectations and truly succeed, you need a shift from grinding harder to working smarter. 1. The first key to growth in 2026 is systems. Motivation alone isn’t a strategy. Your CRM, follow-up marketing, and client experience shouldn’t rely on willpower; they need to run as repeatable processes. At Real Estate Experts, we implemented the Perfect Workflow, a daily method that tells agents who to call, what to say, and when to follow up. Powered by a best-in-class AI automated CRM, this system ensures agents aren’t chained to their computers. Remember, the size of your business isn’t determined by effort alone, but by how many people know you’re in business and how consistently you communicate with them. 2. Focus on daily habits that drive results. Top producers aren’t naturally more talented; they succeed because they focus on the right activities every day. “Growth this year isn’t about doing more; it’s about doing what matters.” In 2026, winning comes from disciplined daily habits, such as: ● Hunting for opportunities ● Following up like a pro ● Building market knowledge ● Improving skills consistently ● Planning your week so the business runs you, not the other way around Success isn’t a one-time transformation; it’s the result of consistent daily actions. 3. Accountability turns plans into results. Most agents fail not because they lack knowledge but because they lack follow-through. Accountability is what separates intentions from results. Measuring performance improves it, but measuring and reporting performance accelerates growth exponentially. That’s why our operating system includes accountability structures such as: ● Weekly check-ins ● Peer accountability ● Pipeline reviews These tools make the connection between daily actions and income visible, so you’ll never confuse being busy with being productive again. 4. The right people multiply your impact. Help alone isn’t enough. In 2026, having the right people behind you allows you to focus on high-value activities. A skilled support team doesn’t just save time; they: ● Increase revenue ● Improve client experiences ● Generate referrals When clients feel genuinely cared for, they don’t just complete transactions; they rave, review, and refer. The competitive advantage isn’t just leads, it’s the team, coaching, and specialists who help you execute at a high level consistently. 5. Be part of a team that brings out your best. Real estate is often thought of as a solo career, but high producers are almost always part of a team. A strong team environment creates momentum, sets standards, promotes consistency, and pushes you when you might otherwise coast. In a high-performing team, you don’t have to find motivation; it’s built into the environment. Your peers pull greatness out of you simply by showing up. Make 2026 your breakthrough year. If you want 2026 to be a year of real growth, focus on strong systems, daily habits, accountability, the right people, and a supportive environment. Doing this will make you an agent whose value is never questioned and whose clients become raving fans. If you’d like to learn more or have questions about growing your real estate business in 2026, feel free to reach out at (408) 317-0506, email Brett@TheRealExperts.com, or visit therealexperts.com. I’m happy to help however I can. no If you're looking to grow your real estate business in 2026, it's not about working harder. It's about showing up smarter, more consistently, and with real value. Brett Jennings If you're looking to grow your real estate business in 2026, it's not about working harder. It's about showing up smarter, more consistently, and with real value. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-targeted-farming-generates-more-listings.html Brett Jennings 2026-01-14 05:00:00 +0000 Focus on the right area and stay top of mind. Let consistent outreach turn contacts into listings. How did Neil Canlas turn 5,000 mailers and a part-time door knocker turn into $700,000 in commissions? It all comes down to having a clear, repeatable system that focuses on the right neighborhoods and consistent outreach. Here’s a closer look at the system that made it possible. In this episode of the Be a Real Expert podcast, I sit down with Neil Canlas of The Canlas Brothers Real Estate Group, co-creator of the “farming formula,” to break down a repeatable system that consistently generates listings and buyer leads in a defined area. Why farming works. Neil and his team targeted San Mateo neighborhoods with 5% to 8% annual turnover and no agent controlling more than 10% of the market. Choosing the right area and price point allowed them to dominate over time rather than chase random deals. Year one: laying the foundation. They sent 5,000 high-end mailers, each with dynamic QR codes, proof of past success, and customized content. A part-time canvasser spent 20 hours a week knocking on doors, building relationships, and learning the market. That first listing in February proved the strategy works: consistent, high-quality marketing combined with personal outreach builds trust. Year two: scaling up. By year two, they expanded to 15,000 homes while keeping the monthly budget at $10,000. Simplifying mailers and reinvesting savings into canvassing and follow-up produced 14 listings averaging $2 million each, generating roughly $700,000 in gross commissions on a $180,000 investment, for a nearly 4x return. Buyer leads also grew, showing that consistent farming works for both sides of the business. Technology boosts leads. Integrating Remarks, a listing lead generator capturing buyer info through QR codes on yard signs and marketing materials, positions the team to double buyer leads and potentially reach a 7x ROI in year three.Farming requires patience, persistence, and consistency. With careful market selection, premium marketing, personal outreach, and smart technology, agents can build community trust, generate predictable listings, and open new buyer opportunities, all without chasing the latest trend or guessing. If you’d like to learn more or have questions, feel free to reach out at (408) 317-0506, or email Brett@TheRealExperts.com. I’m happy to help however I can. no Focus on the right area and stay top of mind. Let consistent outreach turn contacts into listings. Brett Jennings Focus on the right area and stay top of mind. Let consistent outreach turn contacts into listings. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-zillow-pro-makes-lead-follow-up-smarter.html Brett Jennings 2025-11-24 05:00:00 +0000 Stop chasing cold leads now. Zillow Pro brings timing, visibility, and smart follow-up into one place. Are you still relying on old-school methods to track your sphere’s activity? In today’s fast-moving real estate market, guessing who to call or when to follow up can cost you transactions. Zillow Pro changes the game by putting your sphere’s browsing activity directly inside your CRM, so you always know exactly when to act. Here’s what makes it a game-changer for agents. See your sphere’s activity in real time. Zillow Pro gives agents real-time access to their sphere’s browsing activity directly in their CRM. Whether someone is checking home values, favoriting properties, or browsing homes, you’ll see it as it happens. Imagine getting a notification that a friend just saved a few homes and checked the value of their home. You can be the first to reach out with a personalized message, reconnect, and explore their real estate plans. This isn’t just a follow-up; it’s being there at the right time with the right message. “Visibility wins, and Zillow Pro keeps you in front of clients.” Stay visible to your connections. Once someone connects with you through Zillow Pro, you stay their agent until they choose someone else. Your name and brand appear on every home they view and in every email Zillow sends, keeping you visible and top-of-mind at all times. Let AI guide your follow-up. Zillow Pro uses AI in your CRM to guide follow-up. It shows you who to contact based on real-time signals from Zillow, so you focus only on the most promising leads without guessing or making endless calls. Zillow Preferred exclusive access. Zillow Pro also connects you to Zillow Preferred, an invite-only network for top agents. It gives access to high-intent leads, dedicated support, and exclusive perks. Joining early puts you ahead of other agents before it becomes widely available. Zillow is opening a new path for agents who play the long game. Top agents stand out by anticipating client needs, staying visible, and using AI to guide their outreach. If you want to see exactly how agents are positioned to take full advantage of Zillow Pro before it becomes widely available, reach out to me at (408) 596-4490 and Brett@TheRealExperts.com. I’d love to walk you through it and give you the full picture. no Stop chasing cold leads now. Zillow Pro brings timing, visibility, and smart follow-up into one place. Brett Jennings Stop chasing cold leads now. Zillow Pro brings timing, visibility, and smart follow-up into one place. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/How-Can-You-Leverage-Lower-Rates-To-Close-More-Deals-Before-Year-End.html Brett Jennings 2025-10-27 05:00:00 +0000 Re-engaging hesitant buyers and motivating sellers mean big opportunities for agents. Are you ready to take advantage of lower rates before the end of the year? In mid-September 2025, the Federal Reserve cut interest rates for the first time in over a year, lowering the benchmark rate in response to cooling inflation and shifting economic indicators. While this move may seem like background noise to some, for real estate professionals, it could be a turning point. Buyer interest is rising. Confidence is shifting. And if you position yourself well, this could be the key to ending the year on a high note. Here’s how to make the most of it. 1. Re-engage old leads with rate updates. Many agents have pre-approvals sitting in their CRM that haven’t been touched in months. A dip in rates is the perfect reason to reach out. Revisit the numbers with your clients and show them how their dream home could now be more affordable, or how they might qualify for something they couldn’t before. Framing the conversation around urgency is key because rates won’t stay low forever, and buyers who hesitate could miss their chance. “Lower rates just gave your buyers a reason to act.” 2. Give buyers a “why now” reason. Buyers often assume they can wait for the new year without consequence. That’s where you come in. By positioning today’s rates as an advantage, you can motivate them to act sooner. For example, a simple line like, “Buy now at a lower rate and refinance later if rates drop further. But if rates rise, this opportunity may disappear,” helps buyers see the immediate benefit while giving them reassurance. It’s a way to balance urgency with confidence. 3. Show sellers how lower rates help their listing. Lower rates don’t just benefit buyers. They can also be a huge advantage for sellers. When financing is more attractive, buyers are more motivated and offers tend to be stronger. Let your sellers know that this can help their listing move faster, avoid price reductions, and shorten time on market. Framing the market this way helps both sides see the opportunity and encourages smoother transactions. If you want to finish the year strong, now is the time to act. Lower rates create the conversation starter, but your follow-up and guidance are what turn interest into closed deals. Whether it’s scripts, strategy, or a fresh plan for reaching out to old leads, taking action now can make a big difference. Call, text, or email me if you want help getting started. I’d be happy to walk you through it. no Re-engaging hesitant buyers and motivating sellers mean big opportunities for agents. Brett Jennings Re-engaging hesitant buyers and motivating sellers mean big opportunities for agents. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/why-should-you-join-a-real-estate-team.html Brett Jennings 2025-09-26 05:00:00 +0000 Why do it alone when you can collaborate with experts? See how being part of a supportive team can bring new energy to your business. Are you struggling to get consistent results in your real estate business? Many agents, like yourself, find that their efforts aren’t yielding the success they once did. If you’ve been working solo, managing your leads and clients alone, you probably know the frustration of spending hours on marketing, lead generation, and transaction coordination, but still not closing as many deals as you’d like. Are you finding it hard to grow your real estate business on your own? If you’ve been working solo, managing your leads and clients alone, you probably know the frustration of spending hours on marketing, lead generation, and transaction coordination, but still not closing as many deals as you’d like. Even experienced agents will struggle to keep up, especially in a shifting market. The truth is, it’s not that you aren’t capable, but doing everything by yourself limits your growth potential. Here’s why joining a real estate team might be the game-changer for you: Access to more opportunities & resources. When you’re working solo, your growth is limited to your personal bandwidth. But being part of a team can open up doors that were previously out of reach. A team provides the leverage you need, which includes transaction coordinators, marketing specialists, listing managers, and more. These resources protect your time and help you focus on what truly moves the needle, which is serving your clients. “It’s not about giving up control; it’s about gaining leverage and support that will allow you to thrive.” This could mean more leads, higher-priced listings, and access to luxury markets. With a team, your ceiling for growth is pushed higher, not boxed in. Accountability & structure-driven results. High-performing teams don’t just collaborate, they operate like well-oiled machines. Teams have clear expectations, lead tracking, and systems in place to ensure nothing falls through the cracks. If you’re tired of feeling overwhelmed or stuck, a team can help you stay consistent, productive, and focused on closing more deals. Collective IQ for Faster Solutions. Why struggle alone when you can tap into a team of seasoned agents who are solving similar problems? Weekly mastermind sessions, deal huddles, and a collective experience of over 100 years provide faster solutions, fewer mistakes, and better strategies. With this kind of support, you’ll close more deals and be more effective in your role. Proper training & professional support. Real estate can feel lonely, especially when you’re dealing with stress on your own. Even experienced agents need fresh input, and a great team offers training that is both tactical and relevant. When you’re part of a team that supports each other, the energy and drive for success is contagious. From script practice and market updates to tech tools and camaraderie to combat burnout, a good team provides the support to help you grow continuously. If you’ve been working harder than necessary and not seeing the results you want, it might be time to consider joining a real estate team. It’s not about giving up control; it’s about gaining leverage and support that will allow you to thrive. Don’t let solo struggles hold you back. If you’re ready to explore how the right team can change your business, let’s talk. Reach out to me today at 408-596-4490 or email brett@therealexperts.com. Let’s map out a strategy to maximize your career potential and close the year strong. no Why do it alone when you can collaborate with experts? See how being part of a supportive team can bring new energy to your business. Brett Jennings Why do it alone when you can collaborate with experts? See how being part of a supportive team can bring new energy to your business. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-do-you-negotiate-a-price-reduction-without-losing-the-seller-s-trust.html Brett Jennings 2025-08-21 05:00:00 +0000 Sellers don't trust opinions - they trust proof. Presenting the exact metrics can make negotiating price reduction with sellers an obvious next step. Are you nervous about discussing price reductions with your seller? I know that this is one of the most uncomfortable conversations to have in real estate. You don’t want to lose their trust, seem like you misjudged the market, or worse, risk losing the listing. But in 2025, staying silent can cost you more than having the tough conversation. I know an agent who had a well-marketed listing, but after three weeks with no calls, no showings, and no offers, it was clear that the price was too high. She knew something needed to change, but like many agents, she waited, hoping things would turn around. That delay could have cost her the listing. So the question is: how do you negotiate a price drop without damaging the relationship or losing the deal? 1. Use proof, not opinions. Sellers are smart and skeptical. When you tell them that the market’s tough, they want you to back it up. That means showing real numbers, like days on market, showings, online views versus actual interest, and what’s selling in their price range. Tools like dashboards, CMAs, and interactive reports will help you present those numbers clearly. Once sellers see the data for themselves, they stop resisting and start working with you. “When you treat price reduction as part of your strategy, sellers stay focused on the bigger picture.” 2. Deliver your message with confidence. Even the best data can fall flat if your delivery misses the mark. Sellers listen to your tone as much as your message. If you sound unsure, they’ll feel unsure too. So, keep the focus on shared goals. Instead of saying “We need to lower the price,” you can say: - “Let’s reposition the home based on what buyers are responding to right now.” - “The market is giving us feedback. Let’s take a look at what it’s telling us.” - “Our goal is still top dollar, but we also need traction. Here’s how we get back on track.” Confidence in your voice helps sellers stay grounded and open to next steps. 3. Set expectations upfront. Waiting too long to talk about pricing often leads to stalled listings. But when you set expectations as early as right at the listing appointment, you take that pressure off later. Let sellers know how pricing will be tested, what you’ll track, and when you’ll revisit the strategy. That way, if a change is needed, it feels planned and not sudden. 4. Make adjustments part of the plan. Price changes aren’t failures; they’re smart moves based on what the market is saying. When you treat them as part of your strategy, sellers stay focused on the bigger picture. With the right framing, price conversations feel like progress, and your listing stays active while others sit. Pricing conversations don’t have to be painful. When you lead with facts, speak with clarity, and manage expectations from the start, you earn trust and keep control. If you want tools, coaching, or support to help you do it better, feel free to call, text, or send me an email. I’m always happy to help. no Sellers don't trust opinions - they trust proof. Presenting the exact metrics can make negotiating price reduction with sellers an obvious next step. Brett Jennings Sellers don't trust opinions - they trust proof. Presenting the exact metrics can make negotiating price reduction with sellers an obvious next step. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/ai-for-real-estate-agents-how-to-win-more-listings-using-virtual-tools.html Brett Jennings 2025-07-28 05:00:00 +0000 AI and virtual tools are helping real estate agents save time, close more listings, and focus on serious sellers in 2025. Want to double your appointments and closings in 2025 without working double the hours? The game has changed. Top agents are now using AI-powered tools to automatically identify motivated clients, book more appointments, deliver stunning reports and presentations, and sharpen their sales skills—all while closing more deals.Just last year, our agents were struggling with cold leads and tight inventory. Today, they’re tripling their listings thanks to AI systems that work 24/7 to find and qualify the best opportunities. Here’s what separates the winners from the rest in today’s market: AI doesn’t just save time; it uncovers hidden leads before they’re ready, crafts personalized outreach at scale, and even handles initial conversations through smart chatbots. While other agents are chasing dead-end leads, you could be sitting across from ready-to-sell homeowners who were pre-qualified by an AI assistant. Here are four powerful ways AI is helping real estate agents improve their skills, win more listings, work smarter, and stay ahead of the curve.1. AI for lead generation. Systems like Fello and Ruuster can actually scan your database and online activity to figure out which contacts are most likely to buy or sell next and even message out to them with compelling offers, like a cash offer for their home, a home valuation or if they’re buying, homes that might be of interest, to engage and start a conversation. It’s like having a crystal ball of who’s buying or selling next, and an assistant that’s reaching out to them. Instead of guessing or cold calling your entire list, you can focus on the people who are most likely to engage or already showing signs they’re ready to move. It saves time, cuts out the guesswork, and helps you have better conversations with leads that are actually worth your effort. “One agent tripled her listings using an AI-powered virtual system that prequalifies sellers and delivers digital listing presentations automatically.” 2. AI listing presentation tools. These days, more agents are running listing presentations virtually—and for good reason. With tools like Zoom, Kaydoh & Revive AI, it’s easy to guide sellers through a clean, professional presentation without having to meet in person. You can include market data, visuals, and even a pre-recorded walk-through, all tailored to their needs. Revive AI is one I really like because it wows clients and gives us the ability to provide them multiple solutions that most agents aren’t offering. With just 10 interior and exterior photos, we can provide the homeowner with four options for their home, including a cash offer, an as-is on the market offer, the approximate cost of renovation if their home needs work, and the return on investment they can expect from renovating. Sellers appreciate the insight, especially when trying to get the most money for their home. It’s a smarter, more modern way to present—and it helps you stand out in a crowded market. 3. AI for Personalized & automated follow-up. Following up with leads doesn’t have to mean writing every email from scratch or setting endless reminders. Tools like FollowUpBoss and Homebot make it easy to stay in touch with messages that actually feel personal, and with embedded AI message drafting, a text and email follow-up message takes 10 seconds, not 10 minutes. Whether it’s a quick check-in, a neighborhood market update, or even a birthday note, these systems help you do it—at the right time and with the right tone. It helps you stay top of mind without adding more to your plate. Consistent contact leads to more responses, stronger relationships, and more listings down the line.4. AI for Sales Coaching. Remember this: amateurs practice until they get it right, while pros practice until they never get it wrong. If you want to get paid like a pro, you have to train like a pro……and this is where Maverick is amazing. Maverick is like having a world-class sales coach at your disposal 24/7. It’s an AI roleplay bot, but really think of it like a pitching machine if you were a baseball player. You call into Maverick and select one of several scenarios: a seller, a buyer, an expired listing, or a sphere of influence, and you’ll start a conversation with the goal of setting an appointment. Maverick will then score your call and coach you on how and where you could have improved your scripting and sales skills. Agents who spend 30 minutes a day on Maverick are quadrupling their appointment rate because they’re simply getting much better at what to say when they actually get someone on the phone. This is great because the hardest part of real estate is getting into conversation, and if you’re five times better when you actually talk to prospective clients, you can 5X your business.If you’re looking to sell more homes and grow your business, let’s connect! Have a quick strategy call with our team and see how our best-in-class AI systems can help you grow your business in 2025 without adding more to your workload. no AI and virtual tools are helping real estate agents save time, close more listings, and focus on serious sellers in 2025. Brett Jennings AI and virtual tools are helping real estate agents save time, close more listings, and focus on serious sellers in 2025. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-do-i-build-a-list-of-likely-sellers-in-today-s-market.html Brett Jennings 2025-06-14 05:00:00 +0000 Motivated sellers are on the rise, and I use proven strategies to find them even in a tough market. I’ll go over how you can reconnect with old buyer leads and more. The real estate landscape is always evolving, and finding motivated seller leads in 2025 is more competitive than ever. With an increase in homes on the market and buyers becoming more selective, sellers now have more options, and as a result, real estate agents must be strategic and focused on how they generate leads. So, where can you find the best seller leads in today’s market? Here are three proven strategies to help you connect with motivated sellers: 1. Reconnect with old buyer leads. Do you have old buyer leads tucked away in your CRM that you haven’t followed up with in a while? These contacts can be a goldmine. Many of these buyers have become homeowners over the past two to five years and may now be considering selling because they’ve outgrown their homes or want to reassess their living situation. Reach out with a personalized message offering a free home valuation or a cash offer. You’ll be surprised how many respond with interest in knowing the current value of their property. These leads already know you, so a thoughtful call or email could be the spark that gets them to sell. “Building a seller list isn’t about buying lists; it’s about cultivating relationships.” 2. Dive deeper into your database. Many agents overlook the true potential of their database. Instead of chasing expired listings or unqualified leads, focus on the past clients you’ve worked with. These relationships are your best opportunity for repeat and referral business. Implement a consistent communication plan, such as the 36-touch strategy, which involves sending two educational videos and one lead-generating email each month. Share market trends, home value updates, and useful tips to stay top of mind. When your past clients decide to sell, you want to be the first person they think of. 3. Use lead generation services. If you’re looking for targeted, motivated seller leads, lead generation services can be very effective—if you choose the right ones. Services that promote quick cash offers tend to attract sellers who are serious and motivated to sell fast. While these leads may not convert immediately and often receive multiple calls from other agents, persistence pays off. With smart follow-ups and clear communication of your value, you can convert these leads into successful listings. Focus on engaging quickly and demonstrating how you can solve their problems better than the competition. Finding motivated seller leads in 2025 is possible with the right approach. Whether you reconnect with old buyer leads, tap deeper into your database, or utilize targeted lead generation services, the key to success is consistency, relationship-building, and providing real value. If you have questions or need guidance, just reach out. You can call me at 408-596-4490 or send an email to Brett@TheRealExperts.com. I look forward to hearing from you. no Motivated sellers are on the rise, and I use proven strategies to find them even in a tough market. I’ll go over how you can reconnect with old buyer leads and more. Brett Jennings Motivated sellers are on the rise, and I use proven strategies to find them even in a tough market. I’ll go over how you can reconnect with old buyer leads and more. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/is-your-fear-of-rejection-costing-you-listings.html Brett Jennings 2025-05-22 05:00:00 +0000 Prospecting can feel uncomfortable, but with the right mindset and strategy, agents can turn hesitation into confidence. Still putting off your prospecting calls? If you want more listings this spring, it’s time to face the fear and pick up the phone. I know prospecting can feel awkward. Whether it’s cold calling, knocking on doors, or making small talk at an open house, it’s not exactly the fun part of real estate. But if you want steady business in 2025, this is where the rubber meets the road. Here are three simple ways to make it easier and more natural:1. Bring value to the call. Most people won’t pick up the phone just to hear a pitch. So don’t lead with what you want. Lead with something useful. Try this: ‘Hey, I wanted to share a quick update. Did you know your neighborhood’s average home price has gone up 6 percent since last spring?’ Now you’re the local expert bringing something relevant. You’re not selling. You’re informing. That shift makes all the difference. “Track your activity and focus on consistency, and the results will follow.” 2. Don’t be someone you’re not. Please don’t turn into the overly scripted robot voice. No one wants to talk to someone who sounds like they’re reading a script for the first time. Use scripts, but make them sound like you. Practice until the words feel natural in your voice. Adjust the tone, pace, and phrasing to match your personality. And if you feel nervous before dialing, take a breath, loosen up, and go for it anyway. 3. Don’t go for a Yes. Go for No! Don’t be afraid to fail. Here’s the truth: this is a numbers game. Some people will hang up. Some won’t call back. That’s part of the job. In fact, if you want a great mindset hack for prospecting look at your numbers and figure out how many people say “no” before you get a “yes” for an appointment. How many appointments do you need to get to a closing, and how much is a closing worth? When I ran my numbers, I figured out that I need to get 29 “no’s” before I get a “yes” for an appointment. I need 4 appointments to get one closing. That means I have to get 119 “no’s” to land one closing—and the average closing is worth $30,000. So every “no” is actually worth $250 to me. When someone tells me “no,” I say to myself, “I just made $250.” Sure, it’ll take some time to get paid, but if I stay consistent, I definitely will. So expect rejection, go for “NO,” and get surprised by “YES.” If you want to get better at this, don’t go solo. As I say its easier to eat your dog food together than on your own, Find someone to roleplay and make your calls with. Practice out loud. Compare notes on what works and what doesn’t. And if you want a practice partner or someone to hold you to you accountable, reach out. Call me, text me, send DM me. Let’s help each other grow this spring and build a business that actually works. no Prospecting can feel uncomfortable, but with the right mindset and strategy, agents can turn hesitation into confidence. Brett Jennings Prospecting can feel uncomfortable, but with the right mindset and strategy, agents can turn hesitation into confidence. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-one-agent-closed-6m-in-just-4-months.html Brett Jennings 2025-04-30 05:00:00 +0000 This success didn’t happen by chance—clear goals and the right systems made it happen. Here’s how you can replicate it. Starting in real estate takes more than talent. It demands vision, persistence, and the right environment. I’m excited to share Sam Hernandez’s story from his first year with Real Estate Experts. In just four months, Sam has six deals pending worth over $6 million and two more listings on the way. Those numbers prove what you can achieve when you set clear goals and follow through. We also explore Sam’s path from a rocky start to rapid success. He began six years ago after leaving an automotive business and hustled through open houses and door-knocking. A detour into construction taught him resilience, but reconnecting with a tech-driven brokerage and a dedicated mentor unlocked his potential. Moving closer to Silicon Valley and embracing cutting-edge CRM tools transformed his hustle into consistent, high-value deals. But don’t just take my word for it. Sam’s story proves that pairing smart systems with relentless follow-up drives real results. His commitment to delegation, continuous learning, and using every tool at his disposal shows what today’s agents must do to succeed.If you’re ready to level up, adopt Sam’s approach: set big intentions, lean on your team, and leverage technology every day. If you have questions or need guidance, just reach out. I’d be more than happy to help! no This success didn’t happen by chance—clear goals and the right systems made it happen. Here’s how you can replicate it. Brett Jennings This success didn’t happen by chance—clear goals and the right systems made it happen. Here’s how you can replicate it. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-do-you-get-more-referrals-from-your-sphere-in-2025.html Brett Jennings 2025-03-05 05:00:00 +0000 Spring is a prime time for referrals—I’ll show you how to stay connected, add value, and get more referrals from your sphere this season. Winter Market Update: What’s Next for the Bay Area in 2025The 5 Home Improvements That Will Get You a Big ReturnSpring is coming, and with it, the busiest real estate season of the year. But will your sphere be working for you? If you want consistent, high-quality referrals, you need a system for staying top-of-mind. Today, I’m sharing three proven strategies to maximize your sphere connections and turn relationships into real business in 2025.March is here, and spring is right around the corner. This is when buyers flood the market, sales activity surges, and home values climb—but that only matters if you’re getting the leads and referrals you need to take advantage of it. So how do you keep your sphere engaged and referrals flowing all season long? In this video, I’ll share three simple yet powerful ways to stay connected, add value, and make sure your name is the first one people think of when they hear, ‘I’m thinking of buying or selling. 1. Leverage the spring market boom. Spring is the real estate power season. Based on historical data from NAR, home sales typically increase by over 30% between March and June, and prices can rise by 3-5% depending on the market. More transactions mean more opportunities for you—but only if your sphere knows how active the market is. For an example of an engaging Market Update, check out our Winter Market Forecast video. Keep them informed by sending quick market updates, price trends, and “just sold” stories to maintain their interest. Use FOMO to your advantage by reminding them that buyers are out in full force, making now the perfect time to make a move. You can also tie your referral question to the season, saying something like, “Spring is the best time to sell—do you know anyone thinking about moving?” The more engaged your sphere is, the more referrals they’ll send your way. “The agents who succeed in 2025 will be the ones who stay visible, add value, and engage their networks consistently.” 2. Offer seasonal value beyond real estate. Here’s the truth: People don’t want to be sold to—they want to be helped. The best way to stay top of mind is by consistently providing value beyond the transaction. Instead of telling them how good the house is through your listing, show them the lifestyle that they can achieve living in your home. You can also create content and conversations around things like spring cleaning and home organization tips, de-winterizing and home maintenance checklists, and local spring events or community happenings. For an example, check out the video we recently shot on the “The 5 Home Improvements That Will Get You a Big Return”. Leverage life events, too. Spring is full of milestones like graduations, weddings, and relocations, and these moments often trigger real estate decisions. Celebrate these milestones with your sphere while gently reminding them that you’re their go-to real estate expert. It’s not just about selling homes—it’s about building relationships that lead to referrals. 3. Refresh and reignite your social media. If you’re not active on social media, you’re missing one of the biggest referral opportunities available today. In 2025, real estate agents who consistently use social media are generating 47% more high-quality leads, and an impressive 90% of buyers start their home search online. So, the question is, how do you refresh and reignite your social media? Start spring-cleaning your social media presence by updating your bio and contact info so people can easily reach you. Share success stories and just-listed/just-sold updates to showcase your activity. Don’t forget to engage with your audience—comment, like, and DM past clients and contacts to stay in their world. A simple pro tip if you haven’t posted in a while, try starting with a simple question like, “What’s your #1 home goal this year? Buying? Selling? Investing?” It’s a great way to spark conversations that could lead to real business. Staying visible on social media means staying top-of-mind when someone is ready to refer you. Staying in touch with your sphere isn’t about luck—it’s about strategy. The agents who succeed in 2025 will be the ones who stay visible, add value, and engage their networks consistently. If you’re looking for more referral strategies, marketing ideas, or just want to brainstorm how to take your business to the next level, let’s connect! Feel free to reach out by phone, email, or DM—I’d love to help. no Spring is a prime time for referrals—I’ll show you how to stay connected, add value, and get more referrals from your sphere this season. Brett Jennings Spring is a prime time for referrals—I’ll show you how to stay connected, add value, and get more referrals from your sphere this season. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-do-you-turn-online-buyer-leads-into-valuable-appointments.html Brett Jennings 2025-02-26 05:00:00 +0000 Successfully converting online buyer leads into appointments is a crucial skill for any real estate agent. So, how can you make the most of those calls and turn more leads into valuable appointments? In today’s digital age, the internet has become the primary way buyers start their real estate journey. Capturing and converting online buyer leads into appointments can transform your business and help you stand out in a crowded market. In this video, I’ll share three proven strategies to help you secure those crucial appointments: lead research, crafting compelling scripts, and building strong rapport: 1. Do your homework. Before making the call, preparation is everything. Research your lead’s interests, potential needs, and browsing history if available. Familiarize yourself with the latest market trends, local property data, and relevant listings that match their preferences. Demonstrating your knowledge and tailoring your conversation to their specific needs shows professionalism and genuine interest, setting the stage for a productive call. 2. Craft a winning script. While adaptability is essential, having a structured script ensures you stay focused and persuasive. Start with a friendly, engaging introduction that captures their attention. Present a clear value proposition—what you can uniquely offer them—and seamlessly lead into a call-to-action. Remember to actively listen and personalize your responses to build trust and show that you’re genuinely invested in their journey. 3. Build genuine connections. Building rapport is the heart of a successful call. Begin with open-ended questions to learn about their preferences, timelines, and goals. Acknowledge their concerns and show empathy to make them feel understood. This isn’t just about booking an appointment—it’s about establishing a relationship that makes them excited to work with you. If you’re ready to take your lead conversion skills to the next level or need help crafting a winning approach, reach out to me by phone or email. Let’s work together to elevate your business and secure more appointments. no I’ll teach you how to convert online buyer leads into appointments using simple strategies that build trust, add value, and drive results. Brett Jennings I’ll teach you how to convert online buyer leads into appointments using simple strategies that build trust, add value, and drive results. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/agent-as-investor-masterclass.html Brett Jennings 2025-02-26 05:00:00 +0000 Successfully converting online buyer leads into appointments is a crucial skill for any real estate agent. So, how can you make the most of those calls and turn more leads into valuable appointments? In today’s digital age, the internet has become the primary way buyers start their real estate journey. Capturing and converting online buyer leads into appointments can transform your business and help you stand out in a crowded market. In this video, I’ll share three proven strategies to help you secure those crucial appointments: lead research, crafting compelling scripts, and building strong rapport: 1. Do your homework. Before making the call, preparation is everything. Research your lead’s interests, potential needs, and browsing history if available. Familiarize yourself with the latest market trends, local property data, and relevant listings that match their preferences. Demonstrating your knowledge and tailoring your conversation to their specific needs shows professionalism and genuine interest, setting the stage for a productive call. 2. Craft a winning script. While adaptability is essential, having a structured script ensures you stay focused and persuasive. Start with a friendly, engaging introduction that captures their attention. Present a clear value proposition—what you can uniquely offer them—and seamlessly lead into a call-to-action. Remember to actively listen and personalize your responses to build trust and show that you’re genuinely invested in their journey. 3. Build genuine connections. Building rapport is the heart of a successful call. Begin with open-ended questions to learn about their preferences, timelines, and goals. Acknowledge their concerns and show empathy to make them feel understood. This isn’t just about booking an appointment—it’s about establishing a relationship that makes them excited to work with you. If you’re ready to take your lead conversion skills to the next level or need help crafting a winning approach, reach out to me by phone or email. Let’s work together to elevate your business and secure more appointments. no I’ll teach you how to convert online buyer leads into appointments using simple strategies that build trust, add value, and drive results. Brett Jennings I’ll teach you how to convert online buyer leads into appointments using simple strategies that build trust, add value, and drive results. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-a-real-estate-agent-made-200k-on-her-1st-flip-project.html Brett Jennings 2025-02-12 05:00:00 +0000 An agent flipped a house for the first time and made $200K: Here’s how.  Flipping a property for the first time can be daunting, but with the right strategy and guidance, it can lead to a huge success. This was the case for Olympia Pistalu, a real estate agent who just completed her first flip and walked away with $200,000 in profit, including commissions. The journey wasn’t just about the financial gain-it was about building confidence and stepping into the world of investing. Watch the full video or use the timestamps below to jump to specific parts of Olympia’s flipping success: 00:00 - Introduction 00:45 - Getting started in investing 01:14 - Barriers to investing 01:54 - Opportunity for the $200K flip 03:00 - Decision-making process 05:00 - Project execution and challenges 07:44 - Results and lessons learned 09:30 - Wrapping upFor agents considering a move into investing, partnering with a seasoned investor is key. Taking on a first flip alone can be overwhelming, but leveraging experience, resources, and proven strategies can lead you to success. If you have questions or need guidance in investing, don’t hesitate to reach out. You can call me at 408-596-4490 or send an email to Brett@TheRealExperts.com. I’m here to help you every step of the way. no An agent flipped a house for the first time and made $200K: Here’s how. Brett Jennings An agent flipped a house for the first time and made $200K: Here’s how. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/what-s-your-2024-game-plan-for-your-business-life.html Brett Jennings 2025-01-23 05:00:00 +0000 Download a free copy of my 2025 business plan here [PDF]Happy New Year! Did you do it? Did you set your personal goals and create your business plan for 2025?Creating a clear plan powered by a BIG WHY is not that hard, and when you do… You can make MAGIC happen. Literally…MAGIC! This past week I got together with some friends and fellow agents for a few hours to do our annual goal-setting process and update my Life & Business Plans for 2025  We set personal goals, investment goals & business goals.  Of course, we also included the most important stuff – health, family, travel, etc. And I have to tell you, when we reflect and look back on what has been accomplished by the people who have participated in this process over the last 25 years it is nothing short of AMAZING!!! -DOZENS of Millionaires Created-HUNDREDS of Top Producing Agents-COUNTLESS Bucket List Items Checked Off The List  And most importantly a group of people LOVING the lives they live. If you haven’t done it, I get it… The holidays were crazy…although you had time off, demands from friends & family ate up all that free time. But that is NOT a reason why you shouldn’t set goals and plan for the future, because… As is often said…. If you fail to plan…You’re planning to fail. But it doesn’t have to be that way. So If you missed the event I want to give you one last chance to participate and do the exercise yourself.  Linked here is the exact process from Tony Robbins that I take my team through that makes this magic happen. But let me be honest with you. Getting the most out of this will take some time and effort on your part (about 90 minutes of your undivided attention) but I promise you it’s worth every minute. Access the Tony Robbins YouTube here. If you approach it with an open mind and participate 100%, you will get CRYSTAL CLEAR on what kind of LIFE you want to live in 2025.  You will have a VISION for your perfect life. Then and ONLY then should you work on crafting the plan for your real estate business to fund that perfect life. And when you do, when you have CLARITY and PASSION behind your plan… You become UNSTOPPABLE.  So to guide you in the creation of your Business Plan I am sharing a copy of my exact business plan for 2025. You can download a free copy of my 2025 business plan here [PDF] Copy my plan and use it in your own business. But, honestly, to be most effective, you should customize the plan specific to your goals, and if you want help on that no problem. Simply schedule a strategy call and my partner Joey or I will walk you through the business plan template in detail and customize it for your goals in 2025…no strings attached I want to be a positive influence for you and this is my gift to you. I hope you find value in it and it moves you in the direction of making 2025 your Best Year Ever. no You’re invited to download my personal business plan for free Brett Jennings You’re invited to download my personal business plan for free Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/five-to-thrive-part-2-habit.html Brett Jennings 2024-12-02 05:00:00 +0000 REGISTER HERE FOR OUR 5 TO THRIVE IN 2025 EVENT ON DECEMBER 11TH Get My “Dominate Your Day” PDF We’re diving into the essential habits you need to build a powerful foundation for success next year. Welcome back to the Five to Thrive in ‘25 where we’re talking about the five things you have to get right to thrive in 2025. In a recap of our last session, we said the first thing you have to get right is your mindset. Starting with a positive mindset and then developing a growth mindset can help you see how clarity is power. Setting clear goals will focus your energy and drive you to make sure you hit them because 80% of your success starts right here. But once we’ve got our mindset right, then it’s about getting your habits right. As human beings we are creatures of habit and your habits are either taking you closer or taking you further away from your goals. So what habits do you need to instill that will virtually guarantee your success? Well, the first foundation has nothing to do with business and is all about about YOU. Because you are the source of your business you need to be tuned up and ready to go every day to achieve your goals. So the first habit you want to instill is designed to keep your energy high and your attitude positive And that habit is to simply take your meds every day, Did I just say take meds? Yes, I’m advocating taking your meds daily, but the meds I’m talking about aren’t in caffeine Adderall, or Zoloft meds. The meds Im talking about here are meditation, exercise, diet, and sleep. Why are these meds so important? First is meditation. If you have never sincerely tried to implement a practice of meditation for 15 to 20 minutes of silence daily I’m telling you from experience it was one of the sublist but most powerful personal development practices I’ve added to my routine that changed my life. There are a couple of great apps out there you can utilize one’s called Headspace and the other is called Calm so give those a try. But if you’re looking for a deeper experience at the beginning of 2025 I will be leading a six-week intro to meditation series you can plug into absolutely free. The second is exercise, which is pretty obvious. Everyone knows how good you feel after a great workout and the truth is our body responds to the energy demands we put on it. Getting a 30 to 60 minute workout 3 to 5 times a week will change your energy game. Third, is diet. Just simply don’t eat like an idiot. Eating a healthy diet with limited to no processed foods is going to help you keep that energy high. And the last one is sleep. Again, this is super simple and not always easy with the demands of Real Estate, but getting seven hours a night will put you in an optimum condition to get after your goals. Now, once you’ve taken your meds and you have that foundational habit in place, let’s talk about the habit for your business. To keep this simple you only need to remember one word to instill the habits necessary in your business and that word is the actual word HABIT. And I’m telling you from experience I’ve coached hundreds of agents and dozens of agents to become million-dollar-plus earners and for those that keep this as their focus, everything else takes care of itself. Let’s unpack the word HABIT. H is to hunt for new opportunities. Every day you have to block out at least one hour or more for prospecting and guess what it doesn’t have to be cold calling, but it does have to be some type of active business generation whether it is door knocking, calling, networking, DM’ing people on social, it is the active pursuit to start and create conversations with new people about real estate. A is for activating new opportunities. This is spending at least one hour a day following up on existing opportunities or people who you’ve been in contact with who said that they are making a move and Real Estate somewhere between now and the next 18 months. B is to build your market knowledge. You need to spend at least 30 minutes a day studying the market to know what new inventory there is for your buyers and deepening your knowledge of what’s happening in the market so that you aren’t just an agent, you are a Real Market Expert. I is to improve your skills. This means taking time every single day to work on your craft whether it’s role-play on how to handle objections from buyers and sellers, whether it’s sharpening your skills on your listing or buyer presentation, or understanding how to become a better negotiator, the bottom line is Real Estate offers a seven-figure plus income opportunity. We have the opportunity to get paid like a doctor or a lawyer but the bottom line is if you want to get paid like a pro you have to train like a pro and that means putting in the time to pound on your craft every single day. T in habit stand stands for thinking ahead to dominate your day. This means taking 5-10 minutes every single day either the night before or at the beginning of the day to not just plan your day, but also identify, quantify, and focus on your top opportunities. This last habit when you get it right can be a total game changer. Tony Fery was an agent I coached and when Tony started working with me, he was making less than $100,000 a year. Within 18 months of implementing this single habit his income went to over $500,000 a year And to make this simple I’m going to give you a tool to fill out every day to will keep you focused on the opportunities in your business that truly move the needle. It’s a simple form called “Dominate Your Day” and when you fill it out daily, that’s exactly what will happen. Here’s the way it works: Print out a clean copy before you go to bed or first thing in the morning. Start in the bottom right corner and wright down 10 things you are feeling positive about, excited about, or grateful for. Why do we do this? Well, it’s scientifically proven that when your mind is in an elevated mood, you have more resources available, and you will stop and think about more opportunities than if you were in a normal or lower mood. Then you shift your focus to the box in the lower left corner, and you outline all of the things that you need to do, and most importantly, any and all of the client opportunities that are in your world. Alongside each activity or opportunity, you’ll write down a dollar amount of what that translates to in commission for your business.Once you’ve done that, you move your attention to the top of the form and take your most valuable opportunities or activities and place them in order in the top section and in the right margin you write what the dollar value of each opportunity is. It’s very simple, but very powerful. This makes sure that you keep your attention on the opportunities that represent the most value every single day and when you do that, guess what success happens by itself. This leads us to one simple rule, the rule of three. Your goal is to set three new client meetings a week and I can tell you from experience when you that you will close somewhere between 16 and 30 transactions a year and in this market that equates to somewhere between $300,000 and $500,000 a year.So there you have it that’s how to get your habits right to Thrive in ‘25. If you feel excited or inspired about what you’ve heard here join us for the Five to Thrive Boot Camp where we will clarify your goals, set your vision, and implement all of this on December 11 from 1 to 5 PM. Click on the Eventbrite link below and we hope to see you there. Have a great one. Click here for details and we hope to see you there.Get My “Dominate Your Day” PDF no We’re diving into the essential habits you need to build a powerful foundation for success next year. Brett Jennings We’re diving into the essential habits you need to build a powerful foundation for success next year. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/Five-to-Thrive-Part-1-Mindset.html Brett Jennings 2024-11-20 05:00:00 +0000 Is your mindset right for 2025? REGISTER HERE FOR OUR 5 TO THRIVE IN 2025 EVENT ON DECEMBER 11TH Welcome back to 5 to Thrive in 2025! If you’re reading this, it’s because you’re ready to make 2025 your best year yet. And here’s the truth: the first step in getting there has nothing to do with the market or even doing deals. It’s all about what’s going on right here—your mindset. Having worked for Tony Robbins is a passion of mine because Your mindset will determine at least 80% of your success so let’s dig into what it means to get your mindset right for the year ahead. So, if you want to thrive in 2025, the first thing you have to do is choose a positive mindset. And I say CHOOSE for a reason Let’s be real—real estate is tough. Every day we’re dealing with rejection, setbacks, and challenging situations. If you’re in this game and you’re serious about growth, negativity will always be part of the equation. The difference is how you choose to handle it. Choosing positivity doesn’t mean being pollyanna or pretending there aren’t any problems; it means choosing to see each one as an opportunity and choosing to look for the silver lining in every situation so you bounce back stronger each day. Alright, so that’s the first element: Choosing a positive mindset. Now, the second step in getting your mindset right is embracing a growth mindset. We’ve all seen how fast things can shift in this industry. Our recent Department of Justice lawsuit—was a potent reminder that nothing in this business stays the same, and to stay on top, you have to keep evolving, keep learning, and keep growing. However, the most powerful growth doesn’t just come from responding to changes that are thrown at you, like the DOJ lawsuit. The most powerful growth is fueled by a clear vision and powerful goals. This means taking time out of your business to set your goals—and not only business goals for 2025 but personal goals as well. And why include personal goals? Because your personal goals (Slide 30) are the “WHY” the passion and the purpose behind your business goals. They give you the emotional fuel to drive you toward what you want. So a question for you…are you clear on your goals and business plan for 2025? If not it’s OK. I’ll provide you an opportunity to dial in your 2025 plan with crystal clarity. Once you’re clear on your goals, here’s the beauty of a growth mindset: it gives you the courage to pursue those goals fearlessly, knowing you cannot fail. Wait—did I just say you cannot fail? Yes, I did. Because with a growth mindset, there is no failure. There’s no winning and losing. It’s about winning and learning. Even when you fall short, you’re still moving forward. When you “fail,” all you’re really experiencing is your First Attempt In Learning. That’s what a growth mindset is all about—it’s failure-free permission to swing for the fences. The third element of getting your mindset right is (Slide 111)being client-first. To thrive in this business, you have to live to make other people’s lives better. When you’re truly committed to helping your clients, they feel it. And you know what? That kind of sincerity is contagious. Your business will grow, just like it has for so many of our partners when people sense that you’re in this for them, embodying a client-first mindset, where success isn’t just about you closing a sale; they feel it and referrals come your way without even asking. The fourth mindset shift you need to make is to be more relational and less transactional. Over the past decade, with low interest rates and a booming market, it was easy to be transactional. Deals were happening left and right just because of the market. But today, that’s not enough. We have to slow down and truly connect with people. Are we in B2B or B2C? No, we are in the H2H business “Human to Human Business”. People want to feel that connection and know you care because ultimately this is a relationship-based business. Finally, the fifth mindset element: be a team player. Gone are the days when agents kept their cards close to the vest, worried that someone else would steal their ideas. From music to media to marketing. We’re in a new era of collaboration, and the agents who thrive now come from collaboration and have an abundance mindset. They know that sharing ideas doesn’t shrink the market—it expands it. The highest-performing agents today are the ones who understand that collaboration opens doors for everyone. When you lift others up, you rise too. So there you have it—the 5 key elements to getting your mindset right. Choose a positive mindset, embrace growth, stay client-first, focus on relationships, and be a team player. Nail these down, and you’re already on your way to thriving in 2025. And if you really want to guarantee your success. Join us live in person on December 11 for our 5 to Thrive in ‘25 Business Vision Boot Camp. I’ll take you through the Tony Robbins goal-setting process and help you craft a business plan for 2025 that will assure your success. And remember, this series is just getting started. In our next video, we’re going to get your habits right — how to create routines that keep your energy high and your productivity on point. So, stay tuned, and let’s make this year the best one yet. Click here for details and we hope to see you there. no Is your mindset right for 2025? Brett Jennings Is your mindset right for 2025? Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/what-are-today-s-best-sources-for-seller-leads.html Brett Jennings 2024-11-04 05:00:00 +0000 Real estate agents can overcome lead scarcity by using existing networks, providing valuable information, and exploring cash offer partnerships. I’ve been asked this question a lot recently, and for good reason. High interest rates and a slower market have reduced the number of sellers out there which means you have to put in more effort to get your fair share of listings. At the same time, in the wake of the NAR lawsuit, a lot of agents who used to work primarily with buyers are starting to focus on sellers. Whatever your situation is, don’t worry. There are still plenty of seller leads in this market; you just need to know where to find them. Here are my three favorite ways to find seller leads in this market without breaking the bank. 1. Old Buyer Leads. As a real estate agent, your most powerful tool is your database. If you aren’t leveraging people you’ve already met, you probably aren’t maximizing your business potential. That’s why I recommend looking into an app or marketing service that markets to your database to generate leads from people you’ve already met. There are plenty of options that fit every budget, but I don’t recommend trying to market to your database by yourself. If you have thousands of contacts, it can be time-consuming, and your hours are probably better spent actually following up with leads and managing transactions, not emailing and calling every contact in your database. If you have questions about which service might be best for you, just send me a message and I’ll share the systems I use for these. 2. Seller Seminars. I love seller seminars because they have minimal costs and bring in high-quality leads. Here’s how they work: Invite people from your database and farm to set up a seminar all about selling their homes. If you don’t have time to set a seminar up in person, you can even do this over Zoom or a similar service. You instantly build trust with the attendees by giving away all this valuable information for free. In other words, you position yourself as a reliable expert who knows what they’re doing. Some of the attendees might just go ahead and sell their homes themselves, but most will see how knowledgeable you are and decide it’s just simpler to work with you. These are some of the most reliable leads you can get, so be sure to leverage this strategy if you aren’t already. If you’re unsure of what to present, keep an eye out for one of our upcoming seller seminars. 3. Cash Offer Partnerships. Partnering with a real estate investor who can make cash offers provides a valuable advantage for residential real estate agents looking to generate seller listings. Many sellers are curious about what a cash offer might look like, especially when it promises speed and convenience. However, in most cases, the investor’s cash offer will be lower than the market value, which is typically not high enough for many sellers. This curiosity about the cash offer opens the door for a meaningful conversation about listing the property on the MLS, where sellers can aim for a higher price and attract more buyers. By offering both options—an immediate cash offer and the potential for a higher sale price through traditional listing—you position yourself as a problem solver who meets the seller’s needs while creating opportunities to secure more listings. As a final word of advice, you need to focus on quality, not quantity in this market. There just aren’t as many leads to go around, so the best way to increase your income is to make sure more deals actually reach closing. If you need any advice on how my team does just that, please call or email us. We’d love to hear from you! no Real estate agents can overcome lead scarcity by using existing networks, providing valuable information, and exploring cash offer partnerships. Brett Jennings Real estate agents can overcome lead scarcity by using existing networks, providing valuable information, and exploring cash offer partnerships. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/5-elements-to-make-2025-your-best-year-ever.html Brett Jennings 2024-11-04 05:00:00 +0000 According to market analysts in 2025, the market will come alive. REGISTER HERE FOR OUR 5 TO THRIVE IN 2025 EVENT ON DECEMBER 11TH If 2024 wasn’t all you’d hoped for, I’ve got good news for you. According to market analysts in 2025, the market will come alive. And even better news is for the agents that are prepared to take advantage of it they will have some of the best years ever. I’m Brett Jennings and for the last 10 years, I’ve been helping average agents achieve above-average success and great agents achieve outstanding success. In 2021 I set a goal to help five agents make their first $1 million in real estate and I’m proud to say we helped 13, but what also happened is by setting that goal I also helped 14 agents earn over $500,000 and another 15 agents make over $250,000. Inadvertently, we achieved another major milestone in real estate by becoming the first team in California to sell over $ 1 billion in a single year. So if you’re watching this right now, and you want to make 2025 your best year ever, you have to get 5 things right. Firstly, you have to choose a positive mindset. Let’s face it, real estate is hard. If you’re in this game and want to grow you need to confront negativity and rejection to overcome it, and you have to choose to cultivate a positive mindset every single day. Secondly, you have to be growth-minded. Our recent industry shake-up with the Department of Justice lawsuit proves to us that nothing in this business stays the same. You have to be constantly learning, growing, and elevating your game if you want to grow to the next level. When it comes to being growth-minded, there are four core beliefs that you need to have firmly in place which we will cover in our next video. The second thing you have to get right once you get right is your habits. Pursuing big goals requires keeping your energy high and your attitude positive and that starts with a powerful morning routine. The next habit you have to cultivate and often the most overlooked factor by struggling agents is building the daily habit of making time to connect with clients, prospects, and leads. If you don’t ground your business in this habit you’re honestly kidding yourself. Jim Rohn summarized this best when he said, “Goals without discipline is the beginning of delusion”. So to grow your business need a powerful daily and weekly routine that starts with business development. The third thing you have to get right is your systems. Great systems help you do more and do it more consistently and that all starts with a powerful CRM. The right CRM is used the right way. It will tell you who you need to call and how to follow up. Great systems also include having a standard process of how you work with buyers and sellers from A-to-Z so that it’s reputable and consistent. It’s a necessary component to set you up for number four. The fourth thing have to do is get your support right. 80% of real estate is $35/hour work and if you do all that work, you only have 20% of your time for high-value activities and you’ll never get to your bigger income goals. So the first thing you’re doing when getting your support right is that first level of an assistant, which for many agents is a transaction coordinator. But you don’t just want a transaction coordinator, you want someone who’s going to love on your client and that’s what we call client care. That’s someone who’s not just going to check the boxes to make sure your documents and forms are in order, but someone who’s actually going to love on that client and hold their hand through the entire process as an extension of you. The other part of support you have to get right is having a great marketing assistant or team to grow a big business. You need to constantly remind everyone in your database that you were in the business why because the size of your business is directly proportional to the number of people that know you’re in business and if you’re trying to do this all by yourself when you get busy, it’s the first thing that falls off the plate and you’re back on the real estate roller coaster of having a good month and a bad month. The last thing you have to get right is your environment. There’s a truth in life that your life (the level of income, enjoyment passion, fun relationships) is the equivalent of the five people you spend the most time with. And that’s why it’s so important that if you want to go to the next level, you surround yourself with people who are already at that level that you wanna be at. For me, one of my goals was to be the first agent to sell 100 homes in a year. So what did I have to do? I had to go outside of our market to get into relationships with people who are selling hundreds of homes a year. I sat in rooms with people selling 300 and 400 homes a year that weren’t any smarter than I was and at some point, I realized they’re not any different than me. It gave me all the confidence I needed to achieve my goals. So here’s the deal: getting all of this right sounds like a lot of work, and it especially is if you have to go out and create all of it yourself. But I’ve got good news for you. You don’t have to. This is exactly why I created the 5 to Thrive series and boot camp. Over the next five weeks, I’ll be going deeper into each of the five elements you need to do to make 2025 your best year ever If you really want to guarantee your success, join us live on Wednesday, December 11th, in our Campbell offices. We’ll be going deeper into each of the five elements you need to make 2025 your best year ever. We have space for only 60 people, so reserve your spot today. Thanks for watching. no According to market analysts in 2025, the market will come alive. Brett Jennings According to market analysts in 2025, the market will come alive. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-do-i-present-commission-options-to-a-seller.html Brett Jennings 2024-08-29 05:00:00 +0000 Are you looking to earn more commission per transaction? Check out this video to learn how to present your commission options properly. Are you offering your clients different commission packages? If you aren’t, you probably should. Top agents use this powerful strategy to provide value to their clients and position themselves as experts you can hire without breaking the bank. However, if you’ve never offered commission packages before or are new to the idea, you might not understand what you should do or are trying to accomplish. That’s why today, I’m breaking down the best strategy for presenting commission packages and sharing how you can position yourself to earn more per transaction. Essentially, the strategy goes like this: You should offer three commission packages at different rates and levels of service. However, the cheapest option and the most expensive one are strategically designed to push people towards viewing your middle option as the best deal. Here’s how each one of your options should work: 1. The barebones option. This is your cheapest package, offering just the basics without premium services. For example, it might include photography but without drone footage or anything that could be considered “extra.” While some may opt for this, its goal is to highlight why your main package is worth paying for more and demonstrate what your clients might be giving up. For example, it might be a good idea to reiterate that most sellers in the market will have more detailed marketing packages than this one. 2. The goldilocks option. This is your standard commission package, and it should be what you’re driving clients to choose. The details of this package will depend on your skills and investment as an agent, so seek out training if you aren’t confident you can offer premium service. If you trust your skills, you will have the leeway to charge a little more than your competition; however, only do this if you can back up your price. I recommend developing this package first and working backward to build your barebones and luxury options. 3. The luxury option. This is the ultra-premium option that most people probably can’t afford. It should be full of bells and whistles that most people will see as unnecessary, but don’t worry; this is actually your goal. While this luxury option offers tons of extra services, clients will look at your standard offering and see that they get nearly the same level of service for what appears to be a significant discount. Once again, while some clients may be willing to pay for this luxury service, the main goal is to make your standard offering look like the best deal. Hopefully, this guide will help you develop your commission packages. If you need help ensuring your standard package is worth charging a higher commission for, please call or email me. In a market like ours, where transactions are declining, you need to ensure you get the most money possible per deal. I look forward to hearing from you! no Are you looking to earn more commission per transaction? Check out this video to learn how to present your commission options properly. Brett Jennings Are you looking to earn more commission per transaction? Check out this video to learn how to present your commission options properly. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-do-i-prequalify-buyers-and-make-sure-i-get-paid.html Brett Jennings 2024-08-29 05:00:00 +0000 Unless you’ve been living under a rock, you’ve heard about the recent NAR lawsuit and its potential consequences. Here’s the short version: The way buyer’s agents get paid is going to change. Now, buyer’s agency agreements will need to be signed, commissions will need to be clearly disclosed ahead of time, and commission percentages won’t be advertised in the MLS. While sellers can still contribute to your commission, this rate is negotiable. When this news first broke, many buyers’ agents thought the sky was falling. However, now we know you can still thrive as a buyer’s agent in this market; you just need to adapt. Here are three steps you can take to make sure you get paid in this new landscape: 1. You need to prequalify buyers now. Just like before, buyers will start their home searches by calling agents. This is where you can use the LPMAMA script to set up an appointment time and secure their business. If you don’t already know, the LPMAMA script is a tried-and-true script that reminds you to hit the key points on the phone to prequalify your buyer and set an appointment. It stands for Location, Price, Motivation, Agreement, Mortgage, and Appointment. By asking the buyer questions about these items in order, you can focus on your buyer’s wants and needs before discussing ability and what they need. Reach out if you have further questions about this script. 2. Your clients need to sign a buyer’s agency agreement. Now that you’ve set an appointment and secured a relationship, you need to get your client to sign a buyer’s agency agreement. Many agents used these in the past, but they will be required in the wake of the NAR lawsuit. This covers what services you will provide and how you will be compensated for those services. It also gives you exclusive rights to represent your client. These are no longer optional; you need to get your buyer to sign one if you want to get paid. 3. How to make sure you get paid. After the NAR lawsuit, there will need to be much more communication between the seller’s agent and the buyer’s agent. While you are entitled to a certain fee, as spelled out in the buyer’s agent agreement, the seller may or may not cover some of that fee for your buyer. Here’s the good news: These commissions can be rolled into the mortgage, which will make negotiations much easier. However, you still need to communicate and negotiate with all the parties involved to make sure you get paid what you are owed. Remember, the exclusive buyer’s agency agreement makes sense to your clients when you explain it in plain language. You need to practice getting comfortable asking clients for a fee; it won’t be guaranteed anymore. Call or email me if you’d like to practice role-playing this scenario or if you have any questions about this topic. I look forward to hearing from you! no Make sure you still get paid as a buyer’s agent after the NAR lawsuit. Brett Jennings Make sure you still get paid as a buyer’s agent after the NAR lawsuit. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/double-referrals-from-your-past-clients-and-sphere-of-influence-copy.html Lead Generation Brett Jennings 2024-08-08 05:00:00 +0000 Download Flip Estimating Spreadsheet Here Are you selling real estate but struggling to get ahead financially? What if you could add 100K or more to your profit from a single deal? 10 years ago, I found myself myself in the same place until I had a powerful conversation with a retired real estate agent. He really helped me shift my mindset and within two weeks I bought my first investment property that eight years later has added over $1 million to my net worth. The same thing can happen to you too! It’s as simple as a shift in Perspective!If you’ve wanted to start investing in real estate, but just haven’t been able to figure out how or where to get started then watch the replay of our latest webinar.What You’ll Learn: 1. Finding Deals: How to spot lucrative investment opportunities that are happening all around you. 2. Agent Success Stories: See agents that are doing deals with $100k to $1M profit per deal in today’s market. 3. The Simple Flip Formula: The 3-minute formula to evaluate high-profit investment deals. 4. How to Invest With No Money Down: Creative financing and partnerships to create infinite returns. Take the first step towards transforming your financial future and creating a better life through real estate. no If you’ve wanted to start investing in real estate, but just haven’t been able to figure out how or where to get started then watch the replay of our latest webinar. Brett Jennings If you’ve wanted to start investing in real estate, but just haven’t been able to figure out how or where to get started then watch the replay of our latest webinar. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/double-referrals-from-your-past-clients-and-sphere-of-influence.html Lead Generation Brett Jennings 2024-06-06 09:00:00 +0000  Have you ever felt awkward about contacting your friends or sphere because you don’t quite know what to say and don’t want to come across as cheesy or inauthentic?Does the idea of contacting your sphere to get more business make you feel uncomfortable?Have you ever lost touch with a friend or past client who was thinking of buying or selling and found out later they worked with someone else because you didn’t keep in touch …We’ve all been there…The reality is past sphere of influence is and will continue to be one of the best sources of business.At the same time, you didn’t get into real estate to turn our friends and family into sales targets….The good news is there is a way to comfortably communicate with your sphere and deepen those relationships in a genuine way and when you do you can easily double your repeat and referral businessDon’t let fear hold you back from reaching your full potential!In our latest webinar, we discussed and shared strategies for mastering the art of maintaining and deepening relationships with your sphere of influence, how to replace fear with confidence, and transform past clients into forever clients. What you’ll learn: Strategies to genuinely care for and engage with your database, creating lasting relationships that go beyond transactions. How to categorize and manage your contacts based on the value you can provide them, not just what you can gain. How to turn your past clients into loyal advocates who will consistently refer you and return for future business. The happy, healthy, human way of segmenting your database 3 Tactics to re-frame your follow-up process that you can implement immediately Don’t miss this opportunity to transform your approach and double your referral business from past clients and SOI!Watch the replay to learn more.   no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/a-journey-of-success-as-a-real-estate-agent.html Brett Jennings 2024-05-08 05:00:00 +0000 Certain real estate agents stand out as true stars, and Jackie Wolf is undoubtedly one of them. With an impressive track record of closed units, Jackie has established herself as a force to be reckoned with in the industry. Ranked number two in the brokerage for unit count and consistently exceeding expectations, she’s proven to be a powerhouse agent. In the past quarter alone, Jackie has closed a remarkable number of units, showcasing her unparalleled dedication and expertise. Beyond her professional accomplishments, Jackie is known for her kindness and approachability, making her a standout in both business and personal interactions. You can listen to our full interview in the video above or skip to each topic using the timestamps provided: 0:00 — Opening 0:55 — Why did Jackie choose real estate 1:55 — What was it like when Jackie started 3:00 — What were Jackie’s frustrations when you started 4:43 — Treating the client as a friend 6:31 — Deciding on what Jackie wanted 9:49 — What would Jackie have done differently 13:56 — What is Jackie’s secret to success 16:11 — Jackie’s one piece of advice 16:59 — Wrapping up If you’ve tuned in and want to engage in a conversation with Jackie, to learn more about her expertise and approach, you’re in luck. Jackie is open to discussing her work and sharing insights with anyone interested. Feel free to call or email her for inquiries or simply to express admiration for her exceptional work. no Gain insights and success strategies from real estate agent, Jackie Wolf. Brett Jennings Gain insights and success strategies from real estate agent, Jackie Wolf. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/finding-listings-for-buyers.html Brett Jennings 2024-04-26 05:00:00 +0000 Are you feeling frustrated trying to find inventory for your buyers? Are you having a hard time getting their offer accepted and into contract? Is low inventory holding your buyers back from buying a home NOW? Watch the replay as we discuss powerful and outside-the-box strategies to find listings for your buyers and get them into their dream homes.You’ll learn: Unique ways to create opportunities and explore alternative solutions for finding inventory. Effective scripts that can assist you and your buyer successfully navigate the purchasing process. How to manage your buyer’s expectations so they successfully find and close on a home they’ll love How to prepare your potential buyers for a market that is highly competitive and fast-paced. How to develop unique offer strategies that appeal to sellers, stand out, and give your buyer a competitive advantage. …And much more Ready to help your buyers WIN in today’s market? Watch the replay to learn more. no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/unleash-your-potential-and-succeed-in-real-estate.html Brett Jennings 2024-03-19 04:00:00 +0000 Witness Tony’s journey and how he built a thriving real estate business. Get to know Tony Fery, an expert on fire, and how he started his real estate journey. He will also talk about the significant improvements in his performance and the strategies that he had to apply in order to reach his goals. On top of that, learn some tips on how to start and stay winning in real estate no matter what challenges come your way. To learn more about Tony Fery, his insights, and how he dealt with and stayed on top of his game last year and moving forward this year, feel free to watch the full interview. You can also use the timestamps below to skip to the part that you’re most interested in. 0:00 — Introduction and Tony Fery’s real estate history 3:31 — Struggles last year and this year in real estate 6:12 — Addressing the challenges experienced in real estate 7:59 — Strategies applied to cope with the challenges experienced in Q3 and Q4 10:14 — Intentionality and accountability 11:11 — Standard operating procedures going forward in Q1 16:02 — One thing Tony Fery learned from last year and this year’s Q1 and Q2 18:04 — Sweet spot in real estate 18:46 — What is the one piece of advice you have learned since day 1? 20:30 — How to contact Tony Fery 21:23 — Wrapping things up If you have any questions or want to know more information about real estate, do not hesitate to send an email or call us. We look forward to hearing from you.   no Witness Tony’s journey and how he built a thriving real estate business. Brett Jennings Witness Tony’s journey and how he built a thriving real estate business. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/mastering-buyer-s-broker-agreement-to-get-full-commission.html Brett Jennings 2024-03-06 05:00:00 +0000 Given the recent headlines in real estate news, buyer agent commissions certainly are in jeopardy. Are you prepared to negotiate your commission with every new buyer? Are you concerned about your commissions being reduced or eliminated? We’ve been negotiating and securing our full commission with buyers for years and have a strategy that works in our market. Watch the replay as we discuss powerful and outside-the-box strategies to help you negotiate and secure your full commission with every buyer, every time. (No matter what the seller is offering) You’ll learn: How to develop offer strategies that appeal to sellers, stand out, and give your buyer a competitive advantage The conversation you need to be having with every buyer to prepare them for what’s happening or will happen Proven scripts and dialogues to have the challenging conversation around commissions Creative ways to negotiate your fee so it doesn’t have to come out of your buyer’s pocket …and so much more. Ready to learn how to powerfully navigate these shifting commission conversations with confidence and ease?Watch the replay to learn more. no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/winning-in-a-multiple-offer-situation.html Transaction Management Brett Jennings 2024-02-15 05:26:00 +0000 https://s3.amazonaws.com/vyralmarketing/Brett+Jennings/+Videos/2019/May/Real+Estate+Experts-+How+to+Win+in+a+Multiple+Offer+Situation.mp4 Here are seven strategies you can use to help your buyers win out in a multiple-offer situation: 1. Know the market. By this I mean you need to study the recent comparable sales and, more importantly, the most recent pending sales. 2. Go big or go homeless. Obviously, you want to make an offer that’s higher than the last known comparable pending sale. If there were four offers on a recent pending sale, that means three buyers who lost out on the home will be looking to offer a higher price the next time around. 3. Consider using an escalation clause. This is an addendum to your client’s purchase agreement that guarantees they’ll offer a higher price than the next highest offer up to a certain amount. Talk to the listing agent before you use this clause, though, because some agents have never seen it before and might not understand how it works. “In a quick market like ours, the first person to the party is often the winner.” 4. Waive as many contingencies as possible. Get your buyer pre-approved before they make an offer so that they aren’t carrying any loan or appraisal contingencies with them. Many sellers in the Bay Area also do pre-inspections, so if you and your client are comfortable trusting a pre-inspection, you can waive your own inspection contingency. If the seller hasn’t done a pre-inspection, you can still get the inspection contingency waived by asking the listing agent to have it done prior to making your offer. 5. Put down a huge earnest money deposit. A customary earnest money deposit in our area is 3% of the purchase price. If your buyer has the funds, have them put down 10%. Your client’s not taking on any more risk, because the liquidated damages clause maximizes liquidated damages at 3%. 6. Write a love letter to the seller. Writing a love letter has helped our team’s clients win out in a multiple-offer situation even when they didn’t offer the highest price. Have your client include pictures of their own family, and if possible, have them shoot a quick video on their phone that you can then text or email the listing agent. 7. Create urgency. In a quick market like ours, the first person to the party is often the winner. With that in mind, consider sending a pre-emptive offer to the listing agent. They have an obligation to show the seller that offer, so you don’t need to ask permission. If you have any more questions about how to come out on top in a multiple-offer situation, don’t hesitate to reach out to me. I’d love to help you. no If you want your buyers to win out in a multiple-offer situation, follow these seven strategies. Brett Jennings If you want your buyers to win out in a multiple-offer situation, follow these seven strategies. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/navigating-real-estate-a-look-back-at-2023-and-ahead-to-2024.html Brett Jennings 2023-12-20 05:00:00 +0000 Real estate market trends from 2023 and projections for 2024. Today, we delve into the intricacies of the real estate market as we transition from 2023 to 2024. I’m Brett Jennings, and I’m here to guide you through a detailed analysis of the market trends, focusing on interest rates, buyer and seller behaviors, and the impact of these elements on the market dynamics. We’ll explore how the market evolved in 2023 and what we can anticipate in 2024, providing valuable insights for both buyers and sellers. Join me in uncovering the key factors shaping the real estate market and how you can navigate these changes effectively. Feel free to watch the full message above or use these timestamps that will direct you to various points in the video: 0:00 — Introduction 1:00 — Looking back: Coming out of Covid 1:59 — The chilling effect on the market 4:15 — Where are we heading in 2024? 7:17 — What will happen with mortgage rates? 9:42 — What will this do for transactions? 10:23 — Five factors affecting the 2024 market 11:25 — What should buyers and sellers do? 13:58 — Wrapping up Remember, if you have any questions about the state of the market, how to give one of these presentations, or about the business of real estate in general, please don’t hesitate to reach out by phone or email. I would be happy to be your resource for all of your business needs. no Real estate market trends from 2023 and projections for 2024. Brett Jennings Real estate market trends from 2023 and projections for 2024. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-erin-feist-found-real-estate-success-with-our-team.html Brett Jennings 2023-09-06 05:00:00 +0000 How Erin Feist has skyrocketed her business with our amazing team. Today, we’re thrilled to be speaking with one of the newest members of our team, Erin Feist! She’s been an agent for about two years now, and her growth has been like a rocket ship so far. Despite her relatively short time in the business, Erin is now one of the best real estate agents in the Bay Area. In this conversation, we’ll discuss how she got started in real estate, how she’s found success in the business, why she joined our team, and more.  As always, don’t hesitate to call or email us with any questions about our team or something else. We look forward to hearing from you! no How Erin Feist has skyrocketed her business with our amazing team. Brett Jennings How Erin Feist has skyrocketed her business with our amazing team. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/the-secret-to-closing-2-deals-per-month-with-ease.html Brett Jennings 2023-08-22 05:00:00 +0000 Are you tired of the unpredictable rollercoaster of real estate transactions? We have some exciting news for you! Watch the replay of our exclusive virtual event, where Top Real Estate Experts, Brett Jennings and Joey DeBenedetto reveal the simple yet powerful formula to build momentum for a 24-unit-a-year business. In this engaging session, Brett and Joey shared their expertise on how to create a predictable and sustainable real estate business. You’ll discover the key to consistently closing 2 deals a month, making it even easier than closing just 1 deal. no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/unveiling-success-an-inspiring-interview-with-top-real-estate-agent-ann-mckinney.html Brett Jennings 2023-07-10 05:00:00 +0000 Sharing an informative interview with real estate expert Ann McKinney. Today, we are thrilled to share an interview with an incredible real estate agent: Ann McKinney. She is one of the most driven people we know, and she works incredibly hard to provide top-notch service. Therefore, we’re here to share her words on how she got to where she is, how she finds success, and what advice she wants to offer to other agents. This will change the way you operate in this industry.  Hear the full interview in the video above or skip to specific topics using these timestamps:  0:00 — Introduction  0:52 — Ann’s background  1:44 — Her career story  3:21 — Prioritizing physical fitness  4:30 — Understanding this challenging market  5:29 — Adding value for clients  6:53 — Attacking daily activities to reach goals  9:13 — Finding the right people to learn from  10:10 — Valuable advice she received  11:57 — Doing the next right thing and questioning your motivations  13:03 — Wrapping up  Again, we are very grateful to get to share this incredible advice from Ann. If you have any questions or want to get in touch with Ann, don’t hesitate to reach out. You can call or email us anytime and we would be happy to help you! no Sharing an informative interview with real estate expert Ann McKinney. Brett Jennings Sharing an informative interview with real estate expert Ann McKinney. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/in-conversation-with-audrey-exploring-the-path-to-success-through-creativity.html Brett Jennings 2023-06-14 05:00:00 +0000 Discover the power of creativity and innovation in our exclusive interview. Join us for an exclusive interview with Audrey, a real estate expert who has achieved remarkable success even in a challenging market. From her journey as a new agent to becoming a team leader, Audrey has defied the odds. Despite a downturn in the market, her business has thrived, experiencing a 20% increase year over year. Discover the secrets behind Audrey’s rise to the top and how she has mastered the art of building relationships and providing exceptional service to her clients. Don’t miss this opportunity to learn from one of the industry’s brightest stars. no Discover the power of creativity and innovation in our exclusive interview. Brett Jennings Discover the power of creativity and innovation in our exclusive interview. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-land-4-deals-from-every-open-house.html Brett Jennings 2023-05-18 05:00:00 +0000 Does the slowdown in the market have you feeling anxious?  Are you wondering where your next transaction is going to come from? Yes, there are 40% fewer people selling, but one bright spot in this current market is traffic at open houses.  Open houses can be a goldmine when done strategically. In fact, with proper planning, marketing, and hosting, you can generate up to 4 transactions from a single open house.  But to get these kinds of results you must do things completely differently than the typical agent.  If you want to maximize your opportunity from open houses we have the perfect training for you. So, what will you learn? Why open house leads are superior to other lead sources in today’s market. The Ideal Open House Prep Plan for Maximizing Conversations, Lead Capture, and Feedback. How & Where to Promote the Open House to Double the Number of Groups Coming Through. How to Triple the Number of Leads You Capture by Creating a Compelling Offer. What to Say to Maximize the Number of Appointments You Generate From Open Houses. One Simple Script to Create a Caravan of Buyers Touring With You After the Open House. The Ultimate Follow-Up Plan for Conversion and Pipeline Management of Open House Contacts. Our expert panelists include: Brett Jennings, Founder & Team Leader of Real Estate Experts (with over $2 Billion in Sales To-Date), and Joey DeBenedetto, Director of Growth of Real Estate Experts. Don’t miss this incredible opportunity to master the art of the open house and take your real estate career to the next level! no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/real-estate-agent-ryan-talamontes-shares-advice-for-surviving-and-succeeding-in-a-tough-market.html Brett Jennings 2023-05-04 05:00:00 +0000 Ryan's insights can help you take your real estate career to the next level. Today, I had the pleasure of sitting down with Ryan Talamantes, who is an agent in Silicon Valley, and I had the good fortune to coach and assist in his career. Ryan had a challenging path in real estate and learned some important lessons that we’ll share with you. From surviving in a down market to re-evaluating your goals, we’ll go over all of the advice that Ryan has for agents. Feel free to watch the full message above or use these timestamps that will direct you to various points in the video: 0:00 — Expert On Fire - Ryan Talamantes 0:24 — Ryan’s story 2:13 — Connecting with Brett 4:16 — Surviving in a challenging market 6:09 — Ryan’s advice to agents 8:28 — Wrapping up Remember, if you have any questions about the topics that we covered today or real estate in general, please feel free to reach out to me by phone or email. I would be happy to help you. no Ryan's insights can help you take your real estate career to the next level. Brett Jennings Ryan's insights can help you take your real estate career to the next level. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/what-does-the-banking-crisis-mean-for-real-estate.html Brett Jennings 2023-03-24 05:00:00 +0000 Everything you need to know about the Silicon Valley Bank collapse. Right now, the news everyone is talking about is the collapse of Silicon Valley Bank. What happened with this bank’s crash, and will it impact Silicon Valley real estate? In my latest market update, I’m discussing what this crash means for prices, where our market is heading, and what it all means for buyers and sellers.  You can listen to my full explanation in the video above or skip to each topic using the timestamps provided: 0:00 — Introduction  0:46 — A condensed history of Silicon Valley real estate 2:04 — What this means for our market and where things are today 2:54 — What prolonged inflation means for our market 3:41 — The collapse of Silicon Valley Bank 4:32 — Our spring market forecast 5:12 — Is now the right time to buy?  6:10 — Wrapping up As always, don’t hesitate to call or email my team if you have any questions about this topic. I look forward to hearing from you! no Everything you need to know about the Silicon Valley Bank collapse. Brett Jennings Everything you need to know about the Silicon Valley Bank collapse. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/top-agent-jide-shares-valuable-industry-wisdom.html Brett Jennings 2023-03-02 05:00:00 +0000 What do top agents struggle with and how do they overcome these challenges? I interviewed our real estate superstar Jide Ogunbiyi to share with us his real estate story. It was an informative conversation that seasoned and new agents can learn so much from. Jide talked about how he started in this industry and how he’s managing his successful team. To learn what an expert has to say, watch this video. no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/top-agent-secrets-getting-clients-in-an-uncertain-market.html Lead Generation Lead Conversion Brett Jennings 2023-02-17 09:00:00 +0000 The real estate market waits for no one. Watch the replay to learn how to get your clients off the sidelines and back in the game. We recently hosted a panel with three top producers discussing exactly what they are saying and doing to get their buyers and sellers off the sidelines and into the game. Here’s what you’ll learn:  How to Present Market Data & Be the Expert in Your Clients Mind 3 Keys to Help your Buyers Overcome their Fears Getting your Sellers to Price it Right the First Time Market Update & Forecast for 2023 Why Now is the Best time to Buy or Sell Your Panelists Include: Brett Jennings - $250M Producer Joe Velasco - $200M Producer - Compass Nneka Jenkins  - $180M Producer The real estate market waits for no one. Watch the replay above to learn how to get your clients off the sidelines and back in the game. no The real estate market waits for no one. Watch the replay to learn how to get your clients off the sidelines and back in the game. Brett Jennings The real estate market waits for no one. Watch the replay to learn how to get your clients off the sidelines and back in the game. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-help-your-seller-lower-their-price.html Brett Jennings 2022-12-21 00:00:00 +0000 Three tips to help show your seller why they should adjust their price. How can you convince your seller to lower their price? A few months ago, our market heavily favored sellers. They could put up whatever outrageous price they wanted and still expect cash buyers to come flocking in with offers that were way above the asking price. Now, that’s no longer happening. If your seller sets the price too high, there’s a big risk of their house sitting on the market for a while. As their agent, how can you convince them to lower the price? Here are three things you can do when talking about price reductions with your clients: 1. Manage their expectations. Let your seller know that when selling a home in a shifting market, prices are much less predictable. Discussions about price reductions should be held right from the start to set your client’s expectations. Tell them at the beginning that if a home is not getting enough traction, it normally goes through a price reduction after 14 to 21 days. Assure them that you will give them weekly updates on the numbers. If your client is still resistant, let them know they can test a price before putting it on the market. To do this, post on Zillow Coming Soon for five to seven days, then evaluate the ratio of saves to views. If the price is right, the ratio should be at least 3%. If the ratio is lower, the price is likely too high, and if it’s over, the price is likely too low. “Your seller should still feel in control of their choices despite you pushing for a price adjustment.” 2. Maintain constant communication. Since you’ve already prepared them for what may happen, the blow of a price reduction will be easier to handle. Present to your seller the facts about the market that will back up your claim. The best way to do this is to set your seller up with a buyer search for all homes for sale at their list price or lower. Then they’ll be more prepared for your evaluation of the situation. Show them their options, emphasize how a price adjustment can dramatically improve the offers you get on the property, and highlight the risks that come with sticking to the same price. However, keep in mind that your seller should still feel in control of their choices despite your pushing for a price adjustment. 3. Find the correct price adjustment. In the end, the decision on how much of a price reduction should be made will depend on the seller. As their agent, you’re the expert your client will rely on for guidance. You have to offer your market expertise and share the latest data on comparable sales in your area. How you educate your seller will be crucial when determining the price adjustment. Also, know that typically, the minimum price reduction that moves the needle is 3%. Plus, success at showings might indicate that your price is off by 5% to 10%.  Price reductions can be a tricky subject, so agents have to broach these conversations strategically. By following these three tips, you’ll never have to worry about having your listing expire. If you need more help on how to talk to your clients about price reductions, call or email me. I’d love to connect with you. Also, remember to not just be the agent—be the expert. no Three tips to help show your seller why they should adjust their price. Brett Jennings Three tips to help show your seller why they should adjust their price. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/make-your-business-recession-proof.html Brett Jennings 2022-11-30 05:00:00 +0000 How you should work to recession-proof your real estate business. 2022 saw the real estate market swing back from the craziness that was the pandemic market. During that time, it was easy for just about anyone to sell a house, but things are different now. We’re heading into a recession, so you’ll need to take some steps to weather this storm. I sat down with accomplished real estate expert, Joey DeBenedetto, to talk about this topic. To hear his expert advice, watch my latest video. no How you should work to recession-proof your real estate business. Brett Jennings How you should work to recession-proof your real estate business. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/agents-how-to-keep-buyers-at-the-table.html Brett Jennings 2022-10-19 05:00:00 +0000 This new option from lenders is sure to keep buyers in the game. With interest rates nearing 7% and the Federal Reserve slated to meet two more times this year, the question that every real estate agent is asking is, “How are we going to keep buyers engaged?” Today I’ll discuss how you can keep buyers interested and secure more transactions in these tough times. Feel free to watch the full message above or use these timestamps that will direct you to various points in the video: 0:00 — Introducing today’s topic 0:30 — The 2-1 buydown 1:10 — How does it work? 3:10 — What happens after that? 4:31 — Be a hero for your client 4:43 — Wrapping up We hope that was helpful to you. Remember to keep this option in mind when negotiating with your buyer and their potential seller. If you have any questions, don’t hesitate to reach out and give us a call; we’ll be right here to help you live a better life through real estate.   no This new option from lenders is sure to keep buyers in the game. Brett Jennings This new option from lenders is sure to keep buyers in the game. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/top-agent-panel.html Lead Conversion Lead Generation Brett Jennings 2022-09-19 05:00:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2022/Top+Agent+Panel.mp4 This market is insane, right? 120 days ago, interest rates were below 4%, homes were selling in a few days, and taking a listing virtually guaranteed you a paycheck. Fast forward to today and listings are taking weeks, if not months to sell, and cancellations and expireds are the highest they’ve been in almost a decade. Yet, while all of this is happening, there are a handful of listing experts who know how to weather a shifting market, how to price them properly, and most importantly… how to get them SOLD. To help you do the same, we’ve assembled a panel of top agents who are going to pull back the curtain and share everything they know – no holds barred – about getting and selling listings in a shifting market. no Brett Jennings Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/thrive-through-the-shift-seminar.html Brett Jennings 2022-08-01 05:00:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/2022/Thrive+Through+the+Shift+Seminar.mp4 Watch the Replay from our Seminar on June 17th Here’s what will be covered in this info-packed session: Where the Market is headed through 2022 and how to prepare for it How to identify the MOST motivated Buyers & Sellers that still want to transact How to Get Buyers Off the Fence & Back in the Game How to protect your business and bottom line during a market shift How to Help Your Sellers Price Right During a Shift no Watch the Replay from our Seminar on June 17th Brett Jennings Watch the Replay from our Seminar on June 17th Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-leaders-stunt-the-growth-of-their-agents-with-brett-jennings.html Lead Generation Brett Jennings 2022-07-28 15:21:05 +0000 In this podcast episode, Brett Jennings discusses the common problems facing real estate team leaders and how to overcome them. Most team leaders hate it when agents leave them for better opportunities. The question we need to ask is, “What kind of ceilings are we creating for our people?”, and “How does this directly impact our turnover?” In this episode, owner and founder of Real Estate Experts and award-winning luxury home marketing specialist, Brett Jennings, discusses the common problems facing real estate team leaders and how to overcome them. **Three Things You’ll Learn In This Episode ** The 7 stages of a real estate business. How do you go from a solo producer to a 7th-level team leader? How to raise the ceiling for our agents. What are the most common issues that stop agents from growing? The true definition of accountability. Is there a correct way to approach accountability? no In this podcast episode, Brett Jennings discusses the common problems facing real estate team leaders and how to overcome them. Brett Jennings In this podcast episode, Brett Jennings discusses the common problems facing real estate team leaders and how to overcome them. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/top-agent-secrets-to-building-a-rockstar-team.html Lead Conversion Brett Jennings 2022-04-29 21:51:48 +0000 Hear 4 elite team leaders discuss exactly what they are doing to build and grow a rockstar team. Are you a top producing agent and ready to grow your business? Want to build a successful real estate team, but don’t know where to begin? In today’s real estate market, teams are here to stay. Top producing agents are either part of a team or leading one as consumers choose teams over single agents more frequently. Hear 4 elite team leaders discuss exactly what they are doing to build and grow a rockstar team. Here’s what you’ll learn: What lead sources work best to grow a team What Admin Support is actually needed and when to hire them The exact CRMs and Tech Tools you need to scale an efficient and productive team How to attract, train, and manage agents that will actually succeed  Ready to build a wildly productive and successful team? Register now and reserve your seat! Your Panelists Include: - Brett Jennings - $237M in 2021 - Nneka Jenkins - $158M in 2021 - Ian Batra - $116M 2021 - Erica Kaestner - $21M YTD no Hear 4 elite team leaders discuss exactly what they are doing to build and grow a rockstar team. Brett Jennings Hear 4 elite team leaders discuss exactly what they are doing to build and grow a rockstar team. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/crushing-it-with-buyers-in-a-crazy-tight-market.html Buyer Prospects Brett Jennings 2022-03-25 15:10:44 +0000 5 Top Agents discuss how they're crushing it with buyers in today's ultra-low inventory market. Are you frustrated from writing offer after offer and getting beat out? Are your Buyers getting discouraged by multiple offers and crazy prices other buyers are paying in this market? It doesn’t have to be that way… A small handful of top agents are crushing it with their buyers and it’s not by blindly overbidding. So what are these agents doing? In our latest Top Agent Panel, we pull back the curtain and talk to 5 Top Agents that have closed over 171 buyers in the last 12 months on how they are crushing it with buyers in today’s ultra-low inventory market! You’ll discover powerful and critical strategies such as: - How to manage your buyer’s expectations so they successfully find and close on a home they’ll love. - How to prepare your buyer for a competitive, fast-paced market. - How to develop offer strategies that appeal to sellers, stand out and give your buyer a competitive advantage. - How to find off-market opportunities for your buyers. - Scripts to help you and your buyer be successful throughout their purchasing process. …And so much, much more. Ready to help your buyers WIN in today’s market? Watch the replay of our latest Top Agent Panel! no 5 Top Agents discuss how they're crushing it with buyers in today's ultra-low inventory market. Brett Jennings 5 Top Agents discuss how they're crushing it with buyers in today's ultra-low inventory market. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/grit-the-real-estate-growth-mindset-with-brett-jennings.html Brett Jennings 2022-02-09 17:28:05 +0000 Brett Jennings got into real estate right after the market crashed in 2008. At that time, he saw an opportunity doing short sales and foreclosures, which gave him the experience necessary to understand the value of leverage and importance of building a team. Yet, Brett knew that he couldn’t do short sales and foreclosures forever. So even before the market turned a couple of years later, he was already looking for his next niche opportunity. That’s when he shifted his focus into building a real estate team. He worked the real estate team model successfully for about 6 years until he started to recognize that it also has limitations. The people he hired, trained, and supported eventually wanted to get a higher split, have their own identity, and build their own brand. Although the situation left Brett feeling frustrated and betrayed, he wanted to know if it’s possible to create a team environment for these people, and still be in a relationship with them. This ultimately led to the “teamerage” (team+brokerage) model. Today, Brett Jennings is a Founder, Award-Winning REALTOR®, and Luxury Home Marketing Expert at Real Estate Experts. He is a best-selling author and is recognized as one of the top 1,000 agents in the country. Let’s hear from Brett as he shares his journey from being a solo agent to building a team, then eventually landing on this hybrid model of a “teamerage”, which has enabled him to scale and grow his annual production from $124 million in 2019 to $1.2 billion in 2021. Top Takeaways: 04:35 How Brett recognized the team model’s limitations 08:10 The most discouraging and frustrating moment in Bretts business career 11:37 What is the “teamerage” model? 12:38 The Brett Jennings Group’s value proposition 13:36 What made Brett decide to start the “teamerage” model 16:01 The changes Brett’s team had to go through to support an increase from 160 to 804 transactions 18:01 How Brett dealt with a painful business experience and how he managed to fix it 26:18 What are some of the key things that people should take advantage of to invest in themselves? 28:26 The power of a mastermind 31:07 How meditation changed Brett’s life no Hear from Brett as he shares his journey from being a solo agent to building a team. Brett Jennings Hear from Brett as he shares his journey from being a solo agent to building a team. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/experts-on-fire-haleem-and-elva.html Brett Jennings 2022-02-09 17:28:05 +0000 Learn how Haleem Ballou & Elva Robledo tripled their business this year. It’s time once again to highlight a couple of “Experts on Fire” in our interview series: Haleem Ballou and Elva Robledo. Haleem has not only tripled his business this year, but he’s also cleared $1 million in GCI. Haleem knew he was going to have a career way back in college, and he’s really grabbed the bull by the horns. Elva didn’t know her path at first and started her career on the back-end of things. Haleem’s and Elva’s story is amazing. If you have any questions about them or real estate in general, feel free to call or email us. We’d love to chat.   no Learn how Haleem Ballou & Elva Robledo tripled their business this year. Brett Jennings Learn how Haleem Ballou & Elva Robledo tripled their business this year. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/double-your-business-in-2022.html Transaction Management Buyer Prospects Lead Conversion Lead Generation Listing Presentation Brett Jennings 2022-01-27 23:40:21 +0000 During this workshop, Brett will reveal his entire playbook and show you how he has helped dozens of agents double their business using the exact same strategies he used to grow his own team from $10M to $230 Million in Sales! If you’ve tried your best to make multiple 6 or 7 figures in your real estate business and you’re still struggling with lead generation… conversion… social media… getting listings… growing your team… running ads… prospecting… websites… SEO… video… database management… appointments… or referrals… and you feel like there must be an easier way to hit your goals, you don’t want to miss this. In fact, what you’re about to learn during this workshop may be the fastest and easiest way to make 6 or 7 figures a year yet (even if you don’t have a track record). You’ll discover powerful and critical strategies such as: The 5 Elements necessary to Double Your Business in 2022 The Top 4 Lead Sources that Get Consistent Results The Opportunity & Threat behind Zillow and the other Portals How to land listings in a low inventory market …And so much, much more This session will take you from WONDERING what works and what to do to crush your goals in 2022, to KNOWING what strategies and tactics work NOW. no The fastest and easiest way to make 6 or 7 figures a year. Brett Jennings The fastest and easiest way to make 6 or 7 figures a year. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-laura-burke.html Reviews and Referrals Brett Jennings 2022-01-06 20:12:50 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2022/Expert+on+Fire_+Laura+Burke.mp4 We’re back once again to talk about another Expert on Fire, Laura Burke. She has an inspiring success story that I’m excited to hear. Laura took her production from $5 million to $25 million in just one year after an incredible breakthrough. We discussed her story, success, and goals for the future. no Laura Burke is January 2022’s Expert on Fire. Here’s her story. Brett Jennings Laura Burke is January 2022’s Expert on Fire. Here’s her story. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/agent-panel-investing-year-end-tax-strategies.html Transaction Management Brett Jennings 2021-11-30 22:19:32 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Agent+Panel_+Investing+%26+Year-End+Tax+Strategies.mp4 On this edition of our “Top Agent Panel,” we’re back for another insightful and educational discussion. This time, we’re talking all about investing and year-end tax strategies. I’m joined by top agents Aaron West and Daniel Del Real or PMZ Real Estate, as well as Jeremiah Boucher of Patriot Holdings, to get their expert insight into the best tips and tricks. Most people get into real estate to eventually get out of it, and we’ll cover the wealth-building strategies that you need to get there. If you have any questions, please call or email me. I am always willing to help! no Our latest Top Agent Panel discusses the best investment strategies. Brett Jennings Our latest Top Agent Panel discusses the best investment strategies. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/zillows-coo-on-the-future-of-real-estate.html Buyer Prospects Lead Generation Lead Conversion Listing Presentation Transaction Management Reviews and Referrals Brett Jennings 2021-11-05 20:27:10 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Zillow%E2%80%99s+COO+on+the+Future+of+Real+Estate.mp4 Today we’re bringing you something a little different. I’m interviewing Jeremy Wacksman, the COO of Zillow, about the future of real estate. He has a lot to say, so let’s get into it.  I’ve been partnered with Zillow since about 2011, and you guys have always stayed on the cutting edge. What do you have planned for the future, and what do you think real estate will look like in three or four years? The biggest factor to consider in real estate’s future is technology. Customer expectations are trending up; people want a more streamlined and simplified experience than ever before. To meet their needs, everyone in real estate will need to embrace technology in some way.  How do you think the COVID pandemic has affected the industry?  There’s always been a huge gap between the people who say they want to move and the people who actually end up moving. The people who don’t end up moving do so because of the friction and hassle involved in the process. The pandemic has accelerated the pace at which people accept remote technology, so we could see more people pulling the trigger on finally moving.  “To meet consumers’ demands, everyone in real estate will need to embrace technology in some way.” I think physically moving people from one place to another will always cause emotions no matter how convenient the tech is. How is Zillow enabling agents to help usher people through the process? There are a lot of small things we do for our partners. We enable live calls in our Premier Agent app, and we try to connect our customers to their agents in any way we can. Having a real human there to help you through the selling process goes a long way in our experience. Our ultimate goal is to melt away the friction of selling; connecting our customers to their agents is just one way we accomplish that.   Hopefully, this conversation gave you some insight into the future of real estate. If you have any questions, please call or email me. I am always willing to help! no Here’s how technology and the pandemic affect the future of real estate. Brett Jennings Here’s how technology and the pandemic affect the future of real estate. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-jide-ogunbiyi.html Transaction Management Brett Jennings 2021-10-19 19:21:21 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire_+Jide+Ogunbiyi.mp4 In this part of our “Experts on Fire” series, I’m talking with Jide Ogunbiyi. In less than three years in real estate, he’s had amazing success and has doubled his business each year. In fact, he is currently on track to reach over $1 million in GCI. Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message, or use these timestamps to browse specific topics at your leisure: 0:23 — Introducing Jide Ogunbiyi 1:22 — How did you get into real estate? 2:25 — Jide’s mentor 3:42 — Working as an intern 4:37 — Soccer career 7:30 — Year-over-year improvements 8:49 — 2020 versus 2021 9:46 — Having solid systems 10:52 — Growing the team 11:58 — Learning from other top agents 14:30 — Wrapping up If you have any questions, don’t hesitate to reach out to my team and me. I look forward to hearing from you. no Hear about Jide Ogunbiyi’s success story in this episode of Expert on Fire. Brett Jennings Hear about Jide Ogunbiyi’s success story in this episode of Expert on Fire. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/dissecting-the-luxury-market-with-a-top-agent-panel.html Lead Generation Brett Jennings 2021-10-07 14:48:42 +0000 Are you trying to break into the luxury market? If so, today’s Top Agent Panel is for you. Our panel includes me, Anthony Marguleas, Ian Batra, and Joe Valasco. Combined, we have dozens of years of experience in the luxury side of the business. We’ll share our tips, tricks, and experiences dealing with the luxury market, luxury clientele, and how we each broke through. To hear the full conversation, watch our latest video above. “” no Here’s our recent panel with myself and three other top luxury agents. Brett Jennings Here’s our recent panel with myself and three other top luxury agents. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-from-plateau-to-breakthrough.html Transaction Management Lead Conversion Lead Generation Brett Jennings 2021-09-14 20:39:15 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire%3A+From+Plateau+to+Breakthrough.mp4 Today I’m eager to catch up with Morgan McGuire, one of our newer partners. He’s been with us for about seven months, but he’s not new to real estate. As our latest agent on fire, he’s already done $28 million in sales just since joining us. He’s exceptional in many ways, but success starts with a solid mindset. Growing up, he played an array of sports that taught him to give everything his all because there’s always someone behind you wanting to take your place. If you’d like to discuss the topics covered in today’s video or want to schedule a strategy session on how to improve your business, don’t hesitate to reach out to me. Also, our team is growing, and we’re looking for top-quality agents to join us. If you’re interested in this opportunity, feel free to reach out to me as well. I look forward to hearing from you. no Today I’m eager to catch up with Morgan McGuire, one of our newer partners. Brett Jennings Today I’m eager to catch up with Morgan McGuire, one of our newer partners. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-coulter-stansells-journey-to-1-million-in-one-year.html Reviews and Referrals Brett Jennings 2021-08-20 18:05:54 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire_+Coulter+Stansell%E2%80%99s+Journey+to+%241+Million+in+One+Year.mp4 On this edition of our “Expert on Fire: Road to a Million” series, we’re talking to another rising agent in our network, Coulter Stansell. He shared his unique journey with us in a recent conversation. We talked about his background in real estate on the administrative side, his mindset today, the skills he’s been developing, and how he’s on the road to earning $1 million in commissions in just his first year. If you’d like to discuss the topics covered in today’s video or want to schedule a strategy session on how to improve your business, don’t hesitate to reach out to me. Also, our team is growing, and we’re looking for top-quality agents to join us. If you’re interested in this opportunity, feel free to reach out to me as well. I look forward to hearing from you. no Here’s how Coulter Stansell hit the ground running in his real estate career. Brett Jennings Here’s how Coulter Stansell hit the ground running in his real estate career. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-get-your-buyers-off-the-fence-and-into-contract.html Buyer Prospects Lead Conversion Brett Jennings 2021-08-03 22:11:24 +0000 Today we’re going through the presentation that we use to get clients off the fence about buying or selling. It covers a wide array of topics, including why so many people are moving, what kind of appreciation homeowners are seeing right now, and what you can expect for the rest of 2021. Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message, or use these timestamps to browse specific topics at your leisure: 1:05- Work-from-home stats to know 3:10- How many people are wanting to move right now? 4:20- A 2021 market recap so far 7:05- 4 factors that will drive the market in 2021 9:00- A forecast for the rest of 2021 9:50- Potential growth in household wealth over the next five years 13:35- The million-dollar question to ask your clients at the end of your presentation 15:15- An update on mortgage rates and why it’s a good stat to track 16:35- Final message/wrapping things up Want the Slides We Share in this Training? Download them here. If you have any questions about anything we discussed in today’s video, don’t hesitate to reach out via phone or email. We look forward to hearing from you soon. no Here’s a look at how we address buyer objections in our presentation. Brett Jennings Here’s a look at how we address buyer objections in our presentation. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/amandas-road-to-1million-from-13-sales-to-50-sales-in-1-yr.html Reviews and Referrals Brett Jennings 2021-07-15 17:46:49 +0000 Over the last 12 years, I’ve traveled the country to meet with and mentor some of the brightest minds in the real estate industry. The Expert on Fire series is about discovering amazing Realtors and helping them grow. I’m committed to helping 10 agents earn $1 million in GCI this year. I recently had the privilege to speak with two amazing agents: Amanda Vang and Michael Saldana. Amanda is on track for over 50 sales in 2021 and still maintains a healthy work-life balance. They’re both well on their way to that $1 million goal. If you’d like to discuss the topics covered in today’s video or want to schedule a strategy session on how to improve your business, don’t hesitate to reach out to me. Also, our team is growing and we’re looking for top-quality agents to join us. If you’re interested in this opportunity, feel free to reach out to me as well. I look forward to hearing from you. no Hear from Amanda Vang about how she grew from 13 sales to be on track for over 50 sales in 2021 Brett Jennings Hear from Amanda Vang about how she grew from 13 sales to be on track for over 50 sales in 2021 Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-get-listings-in-a-low-inventory-market.html Lead Generation Brett Jennings 2021-06-21 17:07:42 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/How+to+Get+Listings+in+a+Low+Inventory+Market.mp4 In this training video, you’re getting a look inside how my team is adapting and thriving in this low inventory market. The No. 1 problem agents are facing right now is low inventory. Today I’ll show you how we are getting listings in this market and share our top five strategies for finding them with you. One of the strategies is reaching out to past clients who have bought from you to see if they’re interested in selling. If you’d like to discuss the topics covered in today’s video or want to schedule a strategy session on how to improve your business, don’t hesitate to reach out to me. I look forward to hearing from you. no Here’s a recent training session I held about how to find more listings. Brett Jennings Here’s a recent training session I held about how to find more listings. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-nathan-broke-through-a-plateau-by-joining-a-team-and-5x-his-production.html Transaction Management Lead Conversion Brett Jennings 2021-05-11 20:24:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/How+Nathan+Broke+Through+a+Plateau+By+Joining+a+Team+and+5X+His+Production.mp4 For this edition of “Expert on Fire,” I’m catching up with Nathan Galloway. Nathan has been in the business since 2014 and has had an amazing start to 2021. In just two months, he managed to close eight deals worth roughly $8 million in escrow. This is a huge bump compared to his early career, so today we’ll tell the story of how he was able to create these amazing results.  Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch it in its entirety, or use these timestamps to browse specific points at your leisure:  1:20—Nathan’s backstory  2:54—What caused Nathan to consider joining a team and what that’s done for his business 6:08—How Nathan’s current mindset and daily activities differ from earlier in his career 9:19—The value of listing management  11:57—Things other agents should think about to take their business to the next level 14:25—Wrapping things up If you’d like to discuss the topics covered in today’s video or want to schedule a strategy session on how to improve your business, don’t hesitate to reach out to me. Also, our team is growing and we’re looking for top-quality agents to join us. If you’re interested in this opportunity, feel free to reach out to me as well. I look forward to hearing from you. no This episode of “Expert on Fire” features excellent agent Nathan Galloway. Brett Jennings This episode of “Expert on Fire” features excellent agent Nathan Galloway. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-arjun-ayyar.html Transaction Management Brett Jennings 2021-04-28 21:06:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire%3A+Arjun+Ayyar.mp4 In this episode of “Expert on Fire,” I sat down to interview none other than Arjun Ayyar to discuss his journey from being on a team at the start of his career to eventually building his own team. In just a year, Arjun is now doing as much business in a single quarter as he used to do in a whole year, so today we’ll learn about what changes he had to make to form his team and make such a monumental leap in business. Thanks for joining us for today’s “Expert on Fire” interview. If you have any questions about today’s discussion, don’t hesitate to reach out to your Real Estate Experts. We’d love to hear from you. no How did this agent manage to quadruple his business in a year? Brett Jennings How did this agent manage to quadruple his business in a year? Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/getting-listings-in-a-low-inventory-market.html Lead Generation Buyer Prospects Lead Conversion Brett Jennings 2021-04-14 18:20:00 +0000 In our first “Keeping It Real” training video, Brett Jennings joins us to explore strategies for lead generation and direct mail campaigns in higher-end real estate markets. According to Brett, who sells real estate in the affluent area of Silicon Valley, the key to his success comes from exploring the gap between ideas and their implementation. He targets an area with at least 2,000 homes and, after downloading the homeowners’ contact information, sends hand-addressed letters to each one—he even sends one to himself so that he knows when the letters are supposed to have arrived. Three to five days later, the team will begin to follow up. This tact allows his team to acquire listings even in markets with low inventory. For more details about successful direct mail and lead generation tactics, watch the latest installment of “Keeping It Real” with Frank Klesitz. no Brett Jennings shares key strategies for direct mail and lead generation. Brett Jennings Brett Jennings shares key strategies for direct mail and lead generation. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-ian-batra.html Transaction Management Brett Jennings 2021-03-31 17:14:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire%3A+Ian+Batra.mp4 In today’s episode of “Expert on Fire,” I’m excited to catch up with Ian Batra, an amazing team leader who has led his team through the challenges of last year to a place of massive success in 2021. Obviously, the pandemic shook things up for all of us in 2020, but nevertheless,  Ian, his wife Laura, and their team rounded out the year with more than $20 million in sales. We’re only a few months into the new year, but they’ve already doubled what they did all of last year—as of the night before this video was recorded, they had $41 million in sales volume! Today we’ll hear what tools, procedures, and systems they’ve used to amass such great success even in the face of adversity. Feel free to follow along in the video above or else use the timestamps below to navigate the discussion at your leisure: 2:33—Backstory: What prompted them to start a team? 5:25—People, systems, and leads: where they were, and where they are now 8:06—Defining Laura’s role on the team 13:48—Leveraging lead generation models for success 15:11—Scaling their team and the level of production 17:15—Why agents often struggle to build teams 18:42—Setting goals for 2021 20:50—Wrapping up today’s discussion Thanks for joining us for today’s “Expert on Fire” interview. I can’t wait to see what successes Ian and Laura make for their team in the months to come. If you have any questions about today’s discussion, don’t hesitate to reach out to your Real Estate Experts. We’d love to hear from you. no Here’s how Laura and Ian Batra have built such a successful team. Brett Jennings Here’s how Laura and Ian Batra have built such a successful team. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-from-coach-to-quarterback.html Reviews and Referrals Brett Jennings 2021-03-10 21:40:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire%3A+From+Coach+to+Quarterback.mp4 Being a coach is fantastic, but sometimes, the glory of the game pulls you back onto the field. I recently had the privilege of sitting down with two amazing real estate veterans who left management roles to get back into the action—Julia Cocchi and Chris Rasmussen. In his role as a broker manager running three offices, Chris found himself giving advice to agents that he could have benefited from years ago on the sales side. Meanwhile, the challenges of COVID-19 opened up new sales opportunities for Julia last spring. Now, they’re both having profound success with Real Estate Experts.  Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to skip to topics that interest you most: 1:32 — Chris summarizes his 32-year career, his administrative roles, and what drew him back to the field  3:29 — Why jumping back into production means starting from ground zero with your SOI 4:50 — Chris’ fresh perspective and self-imposed 100-day challenge  7:27 — How COVID pushed Julia to make a decision she’d been contemplating for a while 9:27 — Julia’s game plan for getting her own business back up and running  13:31 — Julia’s advice for real estate veterans looking to restart their sales careers  15:20 — Chris’ advice for new agents and veterans alike  17:20 — The importance of withholding your judgment on lead opportunities 18:24 — Wrapping up today’s conversation Hopefully, you found Chris and Julia’s respective stories inspiring. What would you do differently if you could do something all over again? What’s holding you back from cultivating that mindset with your current business? As always, reach out by phone or email if you have any questions or comments. We’d love to connect with you and share a bit more about the systems and tools that allow Real Estate Experts to empower ordinary agents to become ‘experts on fire.’ no Two coaches trade their clipboards for cleats and hit the ground running. Brett Jennings Two coaches trade their clipboards for cleats and hit the ground running. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-3-buyers-pended-in-1-day.html Lead Conversion Transaction Management Brett Jennings 2021-02-18 21:00:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire%3A+3+Buyers+Pended+in+1+Day!.mp4 For the latest episode of my “Expert on Fire” series, I’m joined by Olympia Pistalu to talk about one of the challenges all of us are facing in this market. If you’ve been representing buyers, you know it’s difficult to get them into contract. Olympia is crushing it with buyers and got three into contract in a single day! Hear her insights and talk tracks on how she’s getting buyers to be “in it to win it”!  Feel free to watch the video above in its entirety to learn the keys to getting buyers into contract or use these timestamps to skip ahead to various sections at your leisure:  1:16—Position your buyers for success by educating them 3:01—Letting them know you’re their guide 4:01—Getting them out of their comfort zone  6:22—How many offers should a buyer write? 7:19—How Olympia makes her buyers’ offers stand out 10:59—Wrapping things up If you have any questions for me about the real estate business or how you can get started on the path that Olympia is currently on, don’t hesitate to reach out via phone or email today. I would love to hear from you. no Here are the keys to remember to getting buyers into contract in our market. Brett Jennings Here are the keys to remember to getting buyers into contract in our market. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/doubling-your-business-in-covid-panel.html Reviews and Referrals Transaction Management Brett Jennings 2021-02-11 22:16:00 +0000 The last year has been challenging to say the least. It has been a drag for some and a huge boost for others. Hear from 4 Top Agents about the ups and downs of COVID-19 and how they leveraged the challenges and conditions of COVID to at least DOUBLE their business, sales volume and commissions in 2020. In this session you will learn: The 3 Trends to Capitalize on that will Continue even after COVID. The best lead sources that are working right now The 3 Groups of Sellers that will be Making Moves in the next 12 months Your Panelists Include: -Natalie Brumley (newer agent) - $4M to $16M -Don Mitchell ( 12 years agent) - $6M to $17M -Nneka Jenkins (Team Leader) - $46M to $86M -Brett Jennings ( Broker ) - $121M to $468 Million no In our recent Top Agent Panel, top-producing agents shared their experiences. Brett Jennings In our recent Top Agent Panel, top-producing agents shared their experiences. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-nneka-jenkins-road-to-2-million.html Reviews and Referrals Lead Conversion Brett Jennings 2021-02-02 21:32:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2021/Expert+on+Fire%3A+Nneka+Jenkins%E2%80%99+Road+to+%242+Million.mp4 Today I have the privilege of catching up with Nneka Jenkins, another one of our “Experts on Fire.” Nneka is a shining example of what it means to embrace a growth mindset in this business, adopt the right systems, and flourish because of it. Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to skip to topics that interest you most: 1:05- Nneka’s background and how she got into the real estate business 2:45- How Nneka’s scarcity mindset initially prevented her from diving into real estate 5:02- Nneka’s approach to her first year on our team and how she was able to triple her business 10:45- How goal setting has played a vital role in her success 14:15- The many challenges of 2020 and how Nneka has been able to navigate them 19:30- Nneka’s strong start to 2021 and her business expectations for this year 23:00- Wrapping things up If you have any questions for me about the real estate business or how you can get started on the path that Nneka is currently on, don’t hesitate to reach out via phone or email today. I would love to hear from you. no Nneka Jenkins went from part-time agent to full-time superstar. Here’s how. Brett Jennings Nneka Jenkins went from part-time agent to full-time superstar. Here’s how. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/q-do-you-want-to-grow-a-successful-team.html Reviews and Referrals Lead Generation Lead Conversion Buyer Prospects Transaction Management Brett Jennings 2020-10-29 21:12:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Q-+Do+You+Want+to+Grow+a+Successful+Team_.mp4 Today we wanted to share our latest Top Agent Panel with you. The topic: How to Successfully Grow a Team. This is a recording of the live version, but we wanted everyone to benefit from the great tips and advice we provided. Real estate teams are here to stay, so you should know all about the mistakes to avoid and the best practices to implement. We had a wonderful panel join us for this discussion: Nicole Solari, Eric Boyenga, Joe Velasco, and Brett Jennings. If you have questions about today’s video or anything real estate related, don’t hesitate to reach out to me. I’m here to help. no This is our Top Agent Webinar about how to successfully grow a team. Brett Jennings This is our Top Agent Webinar about how to successfully grow a team. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/expert-on-fire-how-natalie-went-from-0-to-300k-gci-in-just-90-days.html Reviews and Referrals Brett Jennings 2020-10-01 17:53:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Expert+on+Fire%3A+How+Natalie+went+from+%240+to+%24300k+GCI+in+just+90+Days Today I have the privilege of being joined by Natalie Brumley of the LaRocca Group here at Real Estate Experts. The economy may still be faltering, but this agent is absolutely on fire. She joined us during one of the most challenging times for any agent to switch brokerages, but she managed to close 4 transactions in her first 60 days and has 5 pending at the moment. How did she go from 0 to 9 deals in just 90 days? Watch the video above in its entirety to find out. For your convenience, I’ve provided timestamps so you can skip ahead to various sections:  1:42—Natalie’s background in real estate and what led her to our team  6:50—How has her training helped her? How does she feel it will help her with her SOI? 8:44—Her goals for 2021 10:58—Wrapping things up  If you have questions for Natalie about any of the topics we discussed today, you can email her at natalie@therealexperts.com. If you’d like to know how you can take your business to the next level, feel free to visit our website or give me a call. I’d love to speak with you. no Here’s how agent Natalie Brumley went from 0 to 9 deals in just 90 days? Brett Jennings Here’s how agent Natalie Brumley went from 0 to 9 deals in just 90 days? Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/superagent-panel-secrets-to-crushing-online-leads.html Buyer Prospects Lead Generation Listing Presentation Lead Conversion Transaction Management Reviews and Referrals Brett Jennings 2020-09-18 22:07:00 +0000 Here’s what is covered in this panel: ✅ Top 3 Online Lead Sources that Are Converting Now ✅ Best Scripts to Set More Appointments Than You Can Handle✅ How to Turn Window Shopping Buyers into Loyal Clients ✅ Top 5 Strategies for Writing Winning Offers no Hear from 3 Top Producers that have Earned over $1M in GCI this year from Online Leads. Brett Jennings Hear from 3 Top Producers that have Earned over $1M in GCI this year from Online Leads. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-double-your-business-with-a-one-page-strategic-plan.html Buyer Prospects Lead Conversion Lead Generation Listing Presentation Transaction Management Brett Jennings 2020-09-11 19:41:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/How+to+Double+Your+Business+With+a+One-Page+Strategic+Plan.mp4 How do you take your business to the next level? With a plethora of opportunities to consider, what should you implement next? Clarifying your goals and having a proven plan will help concentrate your power and create exceptional results for your business. Since 2014, Real Estate Experts founder Brett Jennings has implemented a one-page business plan to double his business year over year. Just as you need a CRM for your business, this is the operating framework to consolidate, summarize, and focus a multitude of business strategies and tactics into one simple, elegant page. By setting forth a long-term vision based on your unique value propositions, this living, dynamic document will serve as a north star for your business as you continue operating business as usual in a 90-day world. Building an exceptional business starts with clarity of purpose. Watch how you can harness the power of a one-page plan to grow your business. If you have questions about today’s video or anything real estate related, don’t hesitate to reach out to us. We’re here to help. no This one-page plan will help you double your business. Brett Jennings This one-page plan will help you double your business. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/10-transactions-11m-in-escrow-in-one-week.html Lead Conversion Transaction Management Brett Jennings 2020-08-26 16:05:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/10+Transactions+%26+%2411M+In+Escrow+in+One+Week!.mp4 See Nneka’s full Top Agent Panel Interview here! We’re about six months into the pandemic, and while the economy is failing, Nneka Jenkins is on fire! I remember when she first started working with us about 2 ½ years ago and she had to make a scary decision—leave the full-time job she’s depended on and leap into real estate, which until then had only been a part-time job.  However, based on her personality type, professional track record, and work ethic, I knew she’d be successful. Prior to joining us, she’d only managed 10 deals, but she rocketed up to 36 in her first year here. In her second year, she hit 50. Now, Nneka is pushing herself to reach 100! That’s exactly the kind of big thinking that separates her from other agents; whereas many newer agents would see 100 transactions as impossible, Nneka happily embraces the challenge.  She just broke a big record here at Real Estate Experts for the most transactions pieced together in a single week. Nneka soared past the previous record of seven and put together a whopping 10 transactions in just seven days! Eight buyers in contracts, two listings pending, and one new listing for good measure—that’s close to $11 million in business.  “Nneka’s advice for this unusual market: Act with confidence.” As Nneka put it, buyers in these uncertain times hunger for any certainty they can find. Since our brokerage does so much business, we’re able to track a ton of market data, which we can then provide to our clients on a regular basis. This helps them feel informed and empowered. When Nneka provides these market updates, she underscores the sense of urgency that exists in the market right now: Interest rates are at an unprecedented low, but they won’t stay there forever. “It’s important for us to keep our clients abreast of what’s going on in the market so that they can make the best informed decision and build wealth through real estate,” Nneka said. She’s been taking advantage of those wealth-building opportunities herself, as this year she achieved her personal goal of buying an investment property. She’s now ready to continue her new goal: buy one new investment property every year. Whether it’s buy-and-hold or the flip approach, Nneka said she’s thrilled by the amazing options that investment properties offer.  If you want to hear more from this breakout agent, click here to watch her speak at our recent side forum! When asked what advice she’d give for navigating this unique market, Nneka stressed the importance of acting with confidence. In her own words: “Know how your market data can benefit your buyers and sellers alike in the same environment. People come to us for that sense of expertise in the market.” It’s all about giving your clients the courage to jump in and make a decision they’ll be thankful for now and well into the future.  If you’re interested in learning how to elevate your level of success, feel free to explore some of the great resources we have here on the blog. Our Mastermind group also provides some great free content!  Did you know we are recruiting right now? If you’re committed to exceptional service and are willing to grow regardless of what stage your career is in, you may be the right fit. As always, reach out to us if you have any questions, and remember: Don’t just be an agent—be the expert. no Here’s what record-smashing agent Nneka Jenkins had to say of her success. Brett Jennings Here’s what record-smashing agent Nneka Jenkins had to say of her success. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-go-from-agent-to-ceo-of-your-real-estate-business.html Lead Conversion Brett Jennings 2020-08-25 18:07:00 +0000 https://s3.amazonaws.com/vyralmarketing/Brett+Jennings/+Videos/2019/April/Real+Estate+Experts-+The+Journey+From+Agent+to+CEO-+How+to+Grow+From+10+-130+Deals+per+Year.mp4 How can you move from being a real estate agent to becoming the CEO of your own business? I’ve done it myself, and I’d like to show you how you can do it too. The journey took about three years, and I’ve grown from $3 million in production to over $165 million. My mentor, who made 300 sales each year compared to my 15, told me that the problems start with EID: entrepreneurial idiot disease.  80% of real estate is 20$ to 25$ per hour work. If you relegate yourself to doing these low-cost tasks, you only have 20% of your time that you can spend doing the $200-per-hour work. You need to figure out what your time is worth by creating your income goals. Let’s say you want to make $500,000 a year. 40 hours per week for 50 weeks is 2,000 hours. Divide $500,000 by 2,000 and you get an amount of $250 an hour. Therefore, anything that’s not worth $250 an hour should be off your plate. “If you relegate yourself to doing these low-cost tasks, you only have 20% of your time that you can spend doing the $200-per-hour work.” Next, we introduce leverage by getting other people to work for you. To effectively grow your business, you need a great administrative staff to coordinate transactions. You want a full-time admin once you hit 15 to 20 transactions.  After this, you need predictable, scalable lead generation. Most agents only utilize open houses and spheres of influence, but you need to create farms and use the internet to find leads. If you have an admin team and lead generation techniques in place, you’ll be ready to add agents to your business and become a CEO. And since you’re driving business to these agents, they’ll stay loyal to you. If you have any other questions, feel free to reach out to me. I look forward to hearing from you soon. no I became the CEO of my own real estate business in three years. You can do it too, and here’s how. Brett Jennings I became the CEO of my own real estate business in three years. You can do it too, and here’s how. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/hear-how-kelly-will-earn-1-million-gci-in-her-2nd-year-with-real-estate-experts.html Reviews and Referrals Brett Jennings 2020-08-04 16:46:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Q-+How+Has+Kelly+Baldwin+Had+Such+an+Excellent+July_.mp4 I’m back again to talk to another agent on the Real Estate Experts team that is absolutely on fire. This time, I’m catching up with Kelly Baldwin. Although we work together a lot, we don’t get to check in that often, so I was excited to chat with her about the amazing success she’s been having. Here’s an outline of our discussion, with timestamps so that you can skip around to the section(s) that interest you most: 1:15- Kelly tells me about her amazing (and busy) July 2:20- Kelly’s real estate journey from Lake Tahoe to San Jose 4:05- How starting as an ISA has led to Kelly’s success as an agent 6:45- Where has Kelly gotten her business from this year? 8:30- Does Kelly think she can hit $1 million in GCI in her second year? 9:40- Kelly discusses her own home-buying experience 10:30- Wrapping things up If you have questions for me about what we discussed in the video above or anything else related to real estate, don’t hesitate to reach out via phone or email today. I look forward to hearing from you. no Kelly Baldwin joined me to talk about the stellar start to her career. Brett Jennings Kelly Baldwin joined me to talk about the stellar start to her career. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/success-secrets-to-get-your-buyers-offer-accepted.html Lead Conversion Transaction Management Brett Jennings 2020-06-15 17:59:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Success+Secrets+To+Get+Your+Buyers+Offer+Accepted.mp4 For the last 12 years, I’ve traveled the country to meet, mentor, and mastermind with some of the best and brightest minds both inside and outside of real estate. I brought those ideas back to our team of experts and sold hundreds of homes each year across Silicon Valley. The market is heating up and we are facing Multiple offers once again. Using some ninja scripts and tactics, our Partners were able to put 35 BUYERS IN CONTRACT in the last 60 days, even when buyers are saying “We think the market may go down. We want to wait and see what happens.” Today, I’ll share some of my expertise and provide some tips you can use to help your buyers write realistic, competitive offers that are positioned for home buying success. We unpack it all here in this Mastermind session with our top agents. Topics are time coded and include: 3:00 - The #1 Thing to Get Right with Your Buyers BEFORE you Write an Offer  5:30 - The Key Script or Talk Track to Help Your Buyers Understand What it takes to Win 9:30 - The Simple Fact and Gift of the Silicon Valley Real Estate Market  11:56 - How to Use Recent Pendings to Guide Your Client to Stretch for the Right Price 21:00 - How Nneka Uses Past Sales Data to Overcome “We Want to Wait for the Market to Dip” 21:50 - How Ryan Has His Lender Calculate Payments “You Don’t Live in the Price, You Live in the Monthly Payment” 28:30 - How Lin-Lin Researches Listing Agents Listing History to Set Expectation on Final Sale Price  31:00 - How Lin Lin Uses One Question to Find the Buyers Break Point for the Home They Want to Buy 43:35 - The 9 Point Checklist for Writing the Perfect Winning Offer If you have any questions, don’t hesitate to reach out to me. I’m happy to help. no Here’s my advice to help your buyers think more realistically. Brett Jennings Here’s my advice to help your buyers think more realistically. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/overcoming-lets-wait-see-to-land-6-m-in-deals-during-sip.html Reviews and Referrals Brett Jennings 2020-05-27 21:42:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Overcoming+Lets+Wait+%26+See+to+Land+%246+M+in+Deals+During+SIP.mp4 Lionel Madamba has succeeded during shelter-in-place and is on his way to generating $6 M in buyers and new listings by showing clients what’s happening with the market. I caught up with him recently for a discussion about what he’s been doing differently. Feel free to follow along in the video above, or use the timestamps I’ve provided below to navigate the discussion at your leisure: 1:04- How has Lionel been approaching business differently during the pandemic? 4:10- How giving market updates via Zoom has helped Lionel turn hesitant clients into confident ones 5:30- An example of one of the presentations we put together for our agents and their clients 7:20- Lionel’s advice for agents who might be struggling right now 9:40- Wrapping things up If you have questions for me about anything we discussed in today’s video or real estate in general, don’t hesitate to reach out via phone or email. I look forward to hearing from you. no Lionel Madamba has taken his business to the next level during lockdown. Brett Jennings Lionel Madamba has taken his business to the next level during lockdown. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-succeed-under-shelter-in-place.html Buyer Prospects Lead Conversion Lead Generation Transaction Management Brett Jennings 2020-05-05 21:09:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Real+Estate+Forecast+%26+Survival+Guide+Part+2.mp4 I’ve been getting questions from other agents on what we are saying and doing to address the shift. Here’s our 30-day plan during Shelter in Place. How to identify the MOST motivated buyers and sellers Best Practices for Virtual Presentations What to Say During this Time To access slides simply register for our free mastermind at www.ThriveThroughTheShift.com Special Thanks to Enrique Medellin, Joe Velasco, Kenny Fast, Jordan Mott, Mike DelPrete & Tom Ferry for inspiring me to put this together. Click here to watch the full video on Facebook Live. no Sharing our forecast & Action Plan with other agents to help them thrive through this shift. Brett Jennings Sharing our forecast & Action Plan with other agents to help them thrive through this shift. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/5-new-contracts-during-shelter-in-place.html Transaction Management Buyer Prospects Lead Conversion Lead Generation Reviews and Referrals Listing Presentation Brett Jennings 2020-04-30 19:02:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/How+to+Succeed+in+Place+During+Shelter+in+Place.mp4 While some agents have furloughed themselves during Shelter in Place, Omid shifted his mindset and followed our lead to use this time to go deep on connecting with his clients, bringing clarity about the market and put 5 deals in contract in just 30 days! Watch to see how he did it. For the full details of Omid’s 30-day action during shelter in place, see our webinar linked here. no While some agents have furloughed themselves during Shelter in Place, Omid shifted his mindset and followed our lead. Brett Jennings While some agents have furloughed themselves during Shelter in Place, Omid shifted his mindset and followed our lead. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/market-forecast-and-agent-survival-guide.html Buyer Prospects Lead Generation Transaction Management Brett Jennings 2020-04-23 17:56:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Real+Estate+Forecast+%26+Survival+Guide%3A+Part+1.mp4 I’ve been getting questions from other agents on what we are saying and doing to address the shift. Here’s part 1 of our forecast & Action Plan. Where the Market is headed & How To Prepare How to identify the MOST motivated Best Practices for Virtual Presentations & What to Say During this Time 5 Strategies to Thrive through a Shift A 30-day plan during Shelter in Place to gain Market Share Now To access slides simply register for our free mastermind at www.ThriveThroughTheShift.com Special Thanks to Enrique Medellin, Joe Velasco, Kenny Fast, Jordan Mott, Mike DelPrete & Tom Ferry for inspiring me to put this together. Click here to watch the full video on Facebook Live. no Sharing our forecast & Action Plan with other agents to help them thrive through this shift. Brett Jennings Sharing our forecast & Action Plan with other agents to help them thrive through this shift. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/bring-calm-to-clients-in-times-of-crisis.html Buyer Prospects Transaction Management Brett Jennings 2020-04-15 21:25:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Bring+Calm+to+Clients+in+Times+of+Crisis.mp4 Today I’m sharing some tips for how you can reassure your clients in these difficult times. Any client right now has some uncertainty or fear about the coronavirus, the market, and where things may be heading. During a crisis or crash, real estate is still the safest place to be. It’s not as if we haven’t seen crises and crashes before. In 2008 we had both the financial collapse and the colossal recession that followed. If you have any more questions, don’t hesitate to reach out to me! I’d love to be of value to you, so just let me know what I can do to help. no Right now clients are uncertain about many things. I’m sharing how to reassure them that this isn’t as big of a market crisis as it may seem. Brett Jennings Right now clients are uncertain about many things. I’m sharing how to reassure them that this isn’t as big of a market crisis as it may seem. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-to-leverage-listings-leads-to-get-5-contracts-in-1-week.html Reviews and Referrals Brett Jennings 2020-02-20 23:04:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2020/Hear+From+an+Agent+Who+Joined+Us.mp4 Don Mitchell and I have known each other for quite some time—he’s been in the real estate business for over 20 years, and I met him when I was first getting started 12 years ago. I wanted to share his success story with you. We’ve decided to partner up, and since Don joined the Real Estate Experts Group, his business has been exploding! In the last week alone he’s gotten five contracts, which is between five and six million dollars in sales. Real estate is a roller coaster, and I wanted to make sure great, solo agents could benefit from being a part of our group. Don isn’t directly part of my team, but he’s able to take advantage of all the leverage, leads, systems, and support we offer. Don’s goal is to help 40 families move this year, and he’s already well on his way to that objective. “Since Don joined the Real Estate Experts, his business has been exploding!” Don says it doesn’t matter how long you’ve been in the business, as long as you’re coachable. If you can understand and then implement the systems you’re taught, it works wonderfully. “Don’t worry about being perfect,” he says. “Right now is about making things happen.” I know Don is going to reach his goals this year! If you’re considering growing your business, that’s what we want to help you do. If you’re currently doing between five and 20 deals per year and you want to make between 15 and 50 deals per year, that’s achievable. We can help you do it because we have put a ton of time into developing these systems and making sure they work. If you have any questions about our business or how you can get involved, please reach out to us via phone or email. We would love to speak with you! no I’m sharing my friend Don Mitchell’s success story about how his business exploded once he began working with us. Brett Jennings I’m sharing my friend Don Mitchell’s success story about how his business exploded once he began working with us. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/having-a-say-in-your-fate-as-an-agent.html Transaction Management Brett Jennings 2019-07-03 17:41:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2019/July/Real+Estate+Experts-+Having+a+Say+in+Your+Fate+as+an+Agent.mp4 Today’s focus is on something that has the real estate industry buzzing with conversation lately: What’s happening with disruptive companies like Opendoor and Redfin? More importantly, what fate is destined for the real estate agent amid all of this?  Let’s explore this a little today.  Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to browse specific topics that interest you most:  0:50—A brief explanation of the insights I gained by attending Inman’s “Disconnect” event 1:40—Who the players are and what the market looks like  4:15—The piece of the market that each major “player” is projected to capture 5:00—Which players make up the largest base in the middle 7:44—Zillow’s approach to deciding where the best leads go: solo agents, teams, or brokerages  8:35—What does all of this mean for you?  10:05—Given the current and future landscape, how can you position yourself ahead of this opportunity?  I hope you found this conversation helpful. If you have any questions in regard to today’s topic or anything else, don’t hesitate to reach out to me. Until next time, remember: Don’t just be an agent. Be the expert. no What’s happening with disruptive companies like Opendoor and Redfin? Brett Jennings What’s happening with disruptive companies like Opendoor and Redfin? Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/success-interview-kelly-baldwin.html Reviews and Referrals Brett Jennings 2019-06-17 18:13:00 +0000 https://vyralmarketing.s3.amazonaws.com/Brett+Jennings/+Videos/2019/June/Real+Estate+Experts-+Success+Interview-+Kelly+Baldwin.mp4 Welcome to Episode No. 3 of our “Agent Success” series!  Today I have the great privilege of sitting down with and shining the spotlight on Kelly Baldwin. The story of our meeting began when she happened to be renting a vacation property that I own in Lake Tahoe. As a result, we forged a friendship and she decided to break into real estate.  Just five months into full production, she’s already closed 13 transactions to the tune of $15 million in business and is on pace to close an amazing 30 transactions by the end of 2019.       Cited below for your convenience are timestamps that will direct you to various points in our interview. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure:  1:58—What was Kelly doing before getting into real estate and what led her to pursue this new path?  4:30—What was her first position with the team?  6:12—How many real estate-related conversations did Kelly have versus the number of people she called in her first month?  7:08—What ultimately inspired Kelly to join our team?  8:22—How much was uncertainty a factor for Kelly in the beginning? How did she persevere in spite of those feelings?  9:37—Where does she foresee her career in real estate headed? What life goals have been made possible thanks to this new direction?  11:45—How has Kelly’s experience been in the culture we’ve worked to foster?  13:45—In closing, what can Kelly most attribute to her success and personal growth?  Thanks for tuning in for this segment in our “Agent Success” series, and I appreciate Kelly taking some time to share her experience working with our team so far!  If you’d like more information on how you can double your business year over year and you’re trying to get to the next level, go ahead and surf through our blog. Also, register for our monthly mastermind group to receive our monthly updates and training video on our success-driven tactics and strategies. no Kelly Baldwin is our latest featured agent in this third edition of our “Agent Success” series. Brett Jennings Kelly Baldwin is our latest featured agent in this third edition of our “Agent Success” series. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/how-nneka-sold-26-million-in-real-estate-in-9-months.html Reviews and Referrals Brett Jennings 2019-05-20 17:32:00 +0000 https://s3.amazonaws.com/vyralmarketing/Brett+Jennings/+Videos/2019/May/Real+Estate+Experts-+How+Nneka+Sold+%2426+Million+in+Real+Estate+in+9+Months.mp4 Both before and after joining the Real Estate Experts, Nneka Jenkins has had quite the journey in real estate. Today I sat down with her to talk about her story of success and what she has achieved since joining our team. Cited below for your convenience are timestamps that will direct you to various points in the interview. Feel free to watch the full video or use these timestamps to browse specific topics at your leisure:  0:50—Her journey prior to joining the Real Estate Experts5:00—On joining the Real Estate Experts: Adjusting to a new environment and new practices9:20—What were Nneka’s business practices like before joining the team? After?12:10—Nneka’s first year as an agent was hugely successful. How much has she accomplished in the first quarter of 2019 so far?12:50—Nneka’s advice for agents who are looking to do more business; mastering your sphere of influence15:45—Nneka’s outlook on the future in terms of her career and her lifestyle17:40—Closing remarks I’m so thankful for Nneka taking the time to share the intimate details of her journey with me. We’re thrilled to work with her, and I’m excited to see the next chapter of her business as it progresses. If you have any questions about improving your career in real estate or joining the Real Estate Experts team, don’t hesitate to reach out to me. I’d love to speak with you. And remember: Don’t just be an agent—be an expert. no In today’s video, I want to share the story of Nneka Jenkins, who, despite her background outside real estate, has become quite the successful agent. Brett Jennings In today’s video, I want to share the story of Nneka Jenkins, who, despite her background outside real estate, has become quite the successful agent. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/success-spotlight-tony-fery-how-to-go-from-0-to-36-deals-a-year.html Reviews and Referrals Brett Jennings 2019-04-08 14:13:00 +0000 https://s3.amazonaws.com/vyralmarketing/Brett+Jennings/+Videos/2019/April/Real+Estate+Experts-+Success+Spotlight+-+Tony+Fery-+How+to+Go+From+0+to+36+Deals+a+Year.mp4 Welcome to Episode 2 of our “Agent Success” series!  In this series, I hold interviews with some of our team’s up-and-coming stars in the sphere of real estate and pick their brain about their journey—where they come from, their challenges along the way, and where they’re headed. Without further ado, I’m super excited to introduce today’s guest: Tony Fery. Our friendship actually predates his emergence in real estate, and as someone fairly new to the industry, he’s already on pace to do 36 transactions this year alone. He’s certainly proven to be an asset to our team.   Cited below for your convenience are timestamps that will direct you to various points in our interview. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure:  1:40—Where was Tony before cracking into real estate? What caused him to take the leap? 6:07—What was Tony’s transition into real estate like? How did it help him once he launched?   8:02—What kind of success did Tony have in those first six months? 10:05—When he faced some obstacles in his business, what allowed him to persevere?  13:01—How did Tony use the “Future Self” tool to identify who he wanted to be? 14:53—What business does Tony currently have in the pipeline?  16:40—With all of Tony’s commitments, how is his mindset now different from when he started?  22:10—What possibilities and aspirations does Tony foresee for his future in real estate?  23:12—What final words can Tony offer to others?  Thanks for tuning in for this segment in our “Agent Success” series!  If you’d like more information on how you can double your business year over year and you’re trying to go to the next level, please grab a time slot on the calendar here to schedule a 30-minute strategy session. Or you can register for our Monthly Mastermind here! If you have any other questions, don’t hesitate to reach out to our team. We look forward to hearing from you! Remember: Don’t just be an agent—be the expert. no Hear how Tony Fery came into the Real Estate Experts model and doubled his business every year. Brett Jennings Hear how Tony Fery came into the Real Estate Experts model and doubled his business every year. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer localhost:4000/compass-zillow-redfin-the-fate-of-agents.html Buyer Prospects Lead Generation Lead Conversion Transaction Management Brett Jennings 2019-04-01 17:53:00 +0000 https://s3.amazonaws.com/vyralmarketing/Brett+Jennings/+Videos/2019/April/Real+Estate+Experts-+Compass%2C+Zillow%2C+Redfin+%26+The+Fate+of+Agents.mp4 The real estate landscape is changing. I’ve gotten phone calls from a number of agents recently with questions about what’s going on, so I thought I’d explore the matter with all of you today.  Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to browse specific topics at your leisure:  00:28 - An introduction to today’s topic 02:39 - How digital platforms are changing the future of our industry 06:10 - How various digital platforms operate in different price ranges of our market 10:34 - How technology-driven models will impact real estate professionals 11:35 - Why Zillow dominates the median price ranges in our market, and how one other major player (Homelight) operates in those ranges  16:35 - What agents must understand about leveraging the companies mentioned today 17:11 - Why there may be fewer real estate agents in the future 17:56 - How to decide what range(s) you want to do business in  18:55 - A conclusion to today’s message If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon. no Our industry is changing, so, with this message, I’d like to highlight a few things agents can expect to see moving forward. Brett Jennings Our industry is changing, so, with this message, I’d like to highlight a few things agents can expect to see moving forward. Real Estate for sale, Real Estate agents, top real estate agents, local real estate agents, find a real estate agent, houses for sale in Silicon Valley, home selling tips, home for sale, home buying, home buying process, property finder, property search, property, real estate market, estate agent, realestate, real estate listings, buying a house, homes for sale, mls, home buyer Brett Jennings Brett Jennings nonadult If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Brett Jennings Real Estate Experts - your professional Silicon Valley Real Estate Agents.