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By Brett Jennings

Brett Jennings is the owner and founder of Brett Jennings Real Estate Experts. Brett is an award-winning luxury home marketing specialist and also holds a certificate in negotiation from Harvard Law.

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Today’s focus is on something that has the real estate industry buzzing with conversation lately: What’s happening with disruptive companies like Opendoor and Redfin? More importantly, what fate is destined for the real estate agent amid all of this? 

Let’s explore this a little today. 

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to browse specific topics that interest you most: 

0:50—A brief explanation of the insights I gained by attending Inman’s “Disconnect” event

1:40—Who the players are and what the market looks like 

4:15—The piece of the market that each major “player” is projected to capture

5:00—Which players make up the largest base in the middle

7:44—Zillow’s approach to deciding where the best leads go: solo agents, teams, or brokerages 

8:35—What does all of this mean for you? 

10:05—Given the current and future landscape, how can you position yourself ahead of this opportunity? 

I hope you found this conversation helpful. If you have any questions in regard to today’s topic or anything else, don’t hesitate to reach out to me. Until next time, remember: Don’t just be an agent. Be the expert.

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