Consistent leads are possible when you focus on what works. See how top agents are closing more deals this year.
Are your closings inconsistent, even though you feel like you are working harder than ever?
Many agents stay busy but get unpredictable results. The problem is not effort; it is focus.
Top-producing agents in 2026 build repeatable systems around four core pillars that consistently generate business. They master what works and execute it with discipline.
Here is exactly where they are getting their closings.
1. Sphere of influence still wins. Your sphere of influence is still your number one source of business in 2026 if you treat it right. This includes past clients, friends, family, and anyone who already knows, likes, and trusts you. Top agents stay in touch consistently with:
- Personal touches and real market updates
- Helpful check-ins via video, text, Instagram DMs, or handwritten notes
- Invites to events and tags in social posts
Staying visible keeps you top of mind. In a competitive market, relationships still beat reach, and the agent who stays connected is the one who gets the call when someone is ready to buy or sell.
“Consistency beats effort. Build repeatable strategies that actually grow your business.”
2. Open houses are back and more intentional than ever. Open houses are popular again in 2026, but they are run differently than before. Top agents make them work by:
- Advertising online to reach serious buyers
- Collecting visitor information with QR codes or digital sign-ins
- Following up quickly with messages or calls
- Inviting neighbors to events to grow their contact list
When done right, one open house can lead to five or more future opportunities, especially when there are fewer homes for sale. The secret is careful planning and follow-up, not just holding the event.
3. High-quality online leads with strong follow-up. Online leads are still part of the equation in 2026, but not all leads are equal. Top producers focus on high-intent sources by:
- Using Google Pay-Per-Click and lead partnerships like Zillow and other verified platforms
- Building custom funnels with home valuation tools and landing pages to attract motivated buyers and sellers
- Responding to new inquiries within two to five minutes with calls or texts
- Using smart CRMs and nurturing sequences to maintain consistent follow-up
High-quality leads combined with fast, consistent follow-up equal closings. Even the best lead sources underperform without proper attention.
4. Modern geo-farming focused on key neighborhoods. Geo farming is back, but it is much smarter than it was five years ago. Top agents focus on specific neighborhoods by:
- Targeting homes that are more likely to sell
- Using postcards, social media, and YouTube ads to become well-known in the area
- Hosting local events and sponsoring neighborhood newsletters
Instead of trying to cover a large area, they focus on one or two neighborhoods first. Once they are recognized as the go-to agent, they expand from a position of strength.
The agents who have been closing consistently this year all share one thing in common. They are not chasing shiny objects. They are building systems around the four core pillars of business and executing them with consistency.
Growth in 2026 is not about doing everything. It is about focusing on what works, building repeatable systems, and following through with discipline.
If you’d like to see how these four pillars can work for your business, I’m offering a free marketing strategy session. We’ll review your current lead sources and create a clear plan focused on what’s actually producing results in 2026.
Just reach out (408) 317-0506, email Brett@TheRealExperts.com, or visit therealexperts.com. No pressure, no sales pitch, just a friendly, professional conversation about growing your business the smart way.
