Chris Renois went from waiting on a team's online leads to building his own $30 million business. See the lead sources, systems, and mindset shift behind it.
Most agents who burn out on a team don’t quit because they’re bad at the job. They quit because they never actually own their business. The leads come from someone else, the pipeline belongs to someone else, and the day that faucet slows down, they’re stuck. That’s exactly where Chris Renois found himself.
A decade into his career and now leading the Renois Team at Real Estate Experts, Chris has spent years in one of the country’s most competitive markets, but it took a real turning point to get to where he is today.
Chris came into real estate the way most people do, as a plan B. He was bartending, wasn’t sure what he wanted, and a friend already in the business showed him what was possible. He started part-time, worked for free at first just to learn the back end, then spent years on teams running almost entirely on online leads that got handed to him one at a time. He describes it as being fed, waiting around for whatever came next, with almost no control over his own income.
When Chris decided he wanted to feed himself instead, he didn’t throw out what was working. He added to it. He built three or four solid lead sources, leaned into a sphere of influence he’d honestly never even tracked before, and put real systems behind all of it so nothing slipped through the cracks.
Just as important, he plugged into the things most agents never get: a morning routine that keeps him in his database three times a week, accountability groups that surround him with people chasing the same goals, and a level ofsupport where he can text a question at almost any hour and actually get an answer.
The result isn’t small. Chris’s best year used to be somewhere around 13 to 15 million dollars, back in the 2020 rush. This year he’s on track for more than 30 million, roughly double, in a slower market.
When I asked him what actually changed, he didn’t lead with leads or systems. He led with mindset: getting specific about what he was building and why, keeping his real goals front and center, and deciding to build something that could scale instead of just working whatever landed in front of him.
You can watch the full conversation above, or skip to the moments that matter most to you using the timestamps below:
00:00 — Meet Chris Renois
00:51 — Before Real Estate
01:54 — Starting Part Time
03:12 — Fed The Leads
03:45 — Taking Control
04:45 — Diversifying Leads
05:47 — Sphere Of Influence
08:00 — Systems That Connect
09:04 — The Support Difference
09:49 — Building The Habits
12:21 — Accountability Groups
13:31 — The Mindset Shift
15:19 — Doubling The Business
20:04 — Advice For Agents
If you’re an agent grinding on someone else’s leads with no real plan to build your own business, Chris’s story proves there’s another way. You can see his work at renoisteam.com. If you want totake control of your own business and plug into the systems, support, and accountability that actually make it possible, let’s talk. Call or text me at408-317-0506, email me at Brett@TheRealExperts.com, or visittherealexperts.com. Don’t just be an agent. Be the expert.
