Motivated sellers are on the rise, and I use proven strategies to find them even in a tough market. I’ll go over how you can reconnect with old buyer leads and more.
The real estate landscape is always evolving, and finding motivated seller leads in 2025 is more competitive than ever. With an increase in homes on the market and buyers becoming more selective, sellers now have more options, and as a result, real estate agents must be strategic and focused on how they generate leads.
So, where can you find the best seller leads in today’s market? Here are three proven strategies to help you connect with motivated sellers:
1. Reconnect with old buyer leads. Do you have old buyer leads tucked away in your CRM that you haven’t followed up with in a while? These contacts can be a goldmine. Many of these buyers have become homeowners over the past two to five years and may now be considering selling because they’ve outgrown their homes or want to reassess their living situation.
Reach out with a personalized message offering a free home valuation or a cash offer. You’ll be surprised how many respond with interest in knowing the current value of their property. These leads already know you, so a thoughtful call or email could be the spark that gets them to sell.
“Building a seller list isn’t about buying lists; it’s about cultivating relationships.”
2. Dive deeper into your database. Many agents overlook the true potential of their database. Instead of chasing expired listings or unqualified leads, focus on the past clients you’ve worked with. These relationships are your best opportunity for repeat and referral business.
Implement a consistent communication plan, such as the 36-touch strategy, which involves sending two educational videos and one lead-generating email each month. Share market trends, home value updates, and useful tips to stay top of mind. When your past clients decide to sell, you want to be the first person they think of.
3. Use lead generation services. If you’re looking for targeted, motivated seller leads, lead generation services can be very effective—if you choose the right ones. Services that promote quick cash offers tend to attract sellers who are serious and motivated to sell fast.
While these leads may not convert immediately and often receive multiple calls from other agents, persistence pays off. With smart follow-ups and clear communication of your value, you can convert these leads into successful listings. Focus on engaging quickly and demonstrating how you can solve their problems better than the competition.
Finding motivated seller leads in 2025 is possible with the right approach. Whether you reconnect with old buyer leads, tap deeper into your database, or utilize targeted lead generation services, the key to success is consistency, relationship-building, and providing real value. If you have questions or need guidance, just reach out. You can call me at 408-596-4490 or send an email to Brett@TheRealExperts.com. I look forward to hearing from you.
