Spring is a prime time for referrals—I’ll show you how to stay connected, add value, and get more referrals from your sphere this season.
Spring is coming, and with it, the busiest real estate season of the year. But will your sphere be working for you? If you want consistent, high-quality referrals, you need a system for staying top-of-mind. Today, I’m sharing three proven strategies to maximize your sphere connections and turn relationships into real business in 2025.
March is here, and spring is right around the corner. This is when buyers flood the market, sales activity surges, and home values climb—but that only matters if you’re getting the leads and referrals you need to take advantage of it.
So how do you keep your sphere engaged and referrals flowing all season long? In this video, I’ll share three simple yet powerful ways to stay connected, add value, and make sure your name is the first one people think of when they hear, ‘I’m thinking of buying or selling.
1. Leverage the spring market boom. Spring is the real estate power season. Based on historical data from NAR, home sales typically increase by over 30% between March and June, and prices can rise by 3-5% depending on the market. More transactions mean more opportunities for you—but only if your sphere knows how active the market is.
For an example of an engaging Market Update, check out our Winter Market Forecast video.
Keep them informed by sending quick market updates, price trends, and “just sold” stories to maintain their interest. Use FOMO to your advantage by reminding them that buyers are out in full force, making now the perfect time to make a move.
You can also tie your referral question to the season, saying something like, “Spring is the best time to sell—do you know anyone thinking about moving?” The more engaged your sphere is, the more referrals they’ll send your way.
2. Offer seasonal value beyond real estate. Here’s the truth: People don’t want to be sold to—they want to be helped. The best way to stay top of mind is by consistently providing value beyond the transaction.
Instead of telling them how good the house is through your listing, show them the lifestyle that they can achieve living in your home. You can also create content and conversations around things like spring cleaning and home organization tips, de-winterizing and home maintenance checklists, and local spring events or community happenings.
For an example, check out the video we recently shot on the “The 5 Home Improvements That Will Get You a Big Return”.
Leverage life events, too. Spring is full of milestones like graduations, weddings, and relocations, and these moments often trigger real estate decisions. Celebrate these milestones with your sphere while gently reminding them that you’re their go-to real estate expert. It’s not just about selling homes—it’s about building relationships that lead to referrals.
3. Refresh and reignite your social media. If you’re not active on social media, you’re missing one of the biggest referral opportunities available today. In 2025, real estate agents who consistently use social media are generating 47% more high-quality leads, and an impressive 90% of buyers start their home search online.
So, the question is, how do you refresh and reignite your social media? Start spring-cleaning your social media presence by updating your bio and contact info so people can easily reach you. Share success stories and just-listed/just-sold updates to showcase your activity. Don’t forget to engage with your audience—comment, like, and DM past clients and contacts to stay in their world.
A simple pro tip if you haven’t posted in a while, try starting with a simple question like, “What’s your #1 home goal this year? Buying? Selling? Investing?” It’s a great way to spark conversations that could lead to real business. Staying visible on social media means staying top-of-mind when someone is ready to refer you.
Staying in touch with your sphere isn’t about luck—it’s about strategy. The agents who succeed in 2025 will be the ones who stay visible, add value, and engage their networks consistently.
If you’re looking for more referral strategies, marketing ideas, or just want to brainstorm how to take your business to the next level, let’s connect! Feel free to reach out by phone, email, or DM—I’d love to help.
